Scaling FET Growth: 66% Lower CPA & 162% More Subscriptions
Results at a glance
+181%
Conversion Rate
-66%
Cost per Subscription
+162%
Subscriptions
Roman Wrzosek - Paid UA Squad Lead, Product Owner
Admiral Media has consistently pushed our growth forward with fast, thoughtful actions, launching new audience strategies and supporting us through our ROAS challenges.
Their hands-on support with creative iterations, subscription insights, and channel strategy has been instrumental in driving the improvements of our paid UA campaigns
About FET
FET is the leading inclusive dating app for the global kink and BDSM community – offering verified profiles, private spaces, and educational content, all in a safe environment designed for curiosity and authentic connection.
FET faced significant growth barriers.
Turnaround with Testing &
Attribution Expertise
Optimization Event Tests
Identified the right event combo to align campaigns with true monetization drivers.
Creative Testing Framework
60+ ad iterations across 9 unique concepts. Balanced bold creative with policy-safe execution.
SKAN Remapping
Rebuilt iOS conversion setup from scratch. Turned iOS into a profitable channel and balanced spend across platforms.
Creatives That Perform.
Bold, but Ad Policy Compliant.
Key Learnings That Made the Difference
iOS can perform - if mapped right
SKAN event optimization unlocks scale.
Creative iteration wins
60+ tested variations proved volume and efficiency can coexist.
Data-driven testing drives ROI
Performance grew by optimizing events, not guesswork.
Balance beats bias
Android stayed strong while iOS exploded in growth.
Stay bold, stay compliant
FET grew without losing its brand voice.
Ready to Scale Your App Growth?
Let's turn your app into the next success story.
Apps Scaled
Ad Spend Managed
