How we helped ChatPDF increase profitability
+320% ROAS
+156%
Subscriptions
+320%
ROAS
-42%
CAC
We are extremely pleased with the performance and greatly appreciate Admiral’s proactive approach.
Product Lead @ ChatPDF
How to Scale Paid Customer Acquisition
Imagine your Search and Social Media Campaigns were managed by Experts
Context & Goal
ChatPDF, a leading AI-powered document interaction tool contacted us to help them scale their paid acquisition during the low season while improving ROAS and CAC efficiency.
Challenges
Uneven performance across key markets
Short life on social
Low awareness in priority segments
Our Strategy
Analyze data, identify opportunities, remove overlaps, consolidate ad sets.
Test target CPA vs target ROAS. Add value rules and LTV signal.
Weekly concept tests, map USPs with hooks, 3 variants per winner
Creative Gallery
From hypothesis testing framework to lower CAC.
Results by Channel
Google and Meta both delivered, each with its own winning strategy.
ROAS YoY Growth
Subscriptions YoY Growth
CAC YoY Reduction
Numbers based on index baseline comparing Year 1 vs.Year 2 YTD
ROAS YoY Growth
Subscriptions YoY Growth
CAC YoY Reduction
Numbers based on index baseline comparing Year 1 vs.Year 2 YTD
Key Learnings
Improve your paid growth on Meta and Google
Get a 15-minute audit with three specific recommendations for your account.
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