Google Search Ads Specs
Grow your business with Google Ads. Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.
CREATIVE SPECS
Titles
- Use the most common and best performing keywords in titles
- 30 character titles (website generic + website specific)
- No punctuation needed in titles
- In titles it is not possible to use special characters
- It is also good to include titles that describe the offered product or service (advantages). Always try to fill in all the characters
Descriptions
- CTA’s are a must
- It is not possible to use special characters in descriptions such as ?!
- 90 character descriptions
- Always try to fill in all the characters
- Try and explain what your company does, why should they buy your product and a call to action
DO’S AND DONTS
Do’s
- Explain the advantages of your company
- Include extensions
- Combine 2 ads with 1 responsive ad
- Include a short CTA
- Structure your account perfectly
- Optimise your account step by step
- Test different kinds of products
- Use keywords in your copy
Dont’s
- Don’t leave empty character spaces!
- Don’t leave an ad set that is not performing activated
- Don’t use small letters for keywords in your copy
- Don’t keep keywords that are not performing paused (or active), neutralise them
