Automated AI production, fast-paced iteration.
CTR
ROAS
CAC
“Admiral Media helped us scale creative production while staying consistent with StarChef 2’s visual style and brand.
Their structured testing approach helped us identify several new creative concepts that performed strongly and expanded our testing capabilities.
This contributed to noticeable improvements in both CTR and overall ROAS across our campaigns.”
StarChef 2 is a free-to-play cooking and restaurant management game with millions of users and a subscription-led monetization model.
As StarChef 2 scaled, creative demand quickly outpaced what the in-house team could deliver.
A broad casual audience meant ads fatigued rapidly, while manual workflows created a hard ceiling on both testing velocity and spend.
Rapid audience saturation meant creatives stopped working in days, not weeks.
Traditional design workflows couldn’t keep up with the aggressive testing cycles needed to win.
The team needed 60+ creative variations every week across multiple gameplay concepts and channels.
Increasing output 10x risked breaking StarChef 2’s brand aesthetic and in-game visual style.
Leveraged Agentic Workflows to create high-fidelity assets and variations in minutes instead of days.
Ran a structured A/B testing matrix across 60+ variations to isolate winning elements by hook, visual, and format.
Fed real-time ROAS and engagement data back into the next batch of prompts, creating a tight feedback loop for improvement.
Built a prompt and template framework that kept every AI output on-model with Star Chef 2’s art style and brand.
CTR Lift
ROAS
Production volume can increase 10x without proportional cost increase.
Faster creative cycles mean more tests, more data, and faster ROAS gains.
High volume does not have to mean low quality when guardrails and QA are built into prompts and workflows.
Whether you need creative production, channel strategy, or full-funnel media execution – Admiral Media delivers results fast.
Apps Scaled
Ad Spend Managed
