
Dating App Growth: Lessons from HER App’s User Acquisition Strategy
Dating app growth has become one of the most competitive challenges in the mobile industry. From crowded markets to shifting user expectations, scaling a dating
Dating app growth has become one of the most competitive challenges in the mobile industry. From crowded markets to shifting user expectations, scaling a dating
App Store Optimization has evolved dramatically over the past few years, yet 90% of companies are still making fundamental mistakes that cost them millions in
TL;DR (⏱️ 2-minute skim) 50 million registered users across app + web – built patiently over 15 years and rated 4.5★+ on every store Privacy before
What Is Google Ads Performance Max? Performance Max (often shortened to PMax) is Google’s “all-in-one” campaign type that pushes ads across Search, Shopping, YouTube, Display,
If you’re an app marketer in 2025 and you’re not leveraging TikTok to drive installs and retention, you’re not just behind the curve, you’re missing
In a world where social and paid media evolve at a breakneck pace, staying ahead means partnering with the best. That’s why we are proud
TikTok is on the brink of introducing a new app specifically for photos, tentatively named “TikTok Notes,” signalling a potential expansion into image-sharing. This
Forget what you know about app seasons: Spring 2024 is a game-changer. Spring events and holidays offer great opportunities to get your app or game
What if I told you typography could be the key to your app’s market differentiation? In all the years that I’ve been working in digital
In a world where app success hinges on effective advertising, mastering Meta (formerly Facebook) ads is non-negotiable. And who better to guide you through the
Looking to scale your growth? Let’s increase your conversions and drive your revenue with strategies that deliver. Get in touch, and our experts will make it happen.
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