How to Reduce App CPI: 12 Proven Methods
February 25, 2026
Cost Per Install (CPI) is one of the most-watched metrics in mobile app marketing — and one of the most misunderstood. Marketers obsess over getting
Cost Per Install (CPI) is one of the most-watched metrics in mobile app marketing — and one of the most misunderstood. Marketers obsess over getting
Apple Search Ads is the highest-intent paid UA channel available to app marketers — but “good” performance looks very different depending on your category, region,
User acquisition is the discipline of bringing new users to your app at a cost that makes your business profitable. It sounds simple. In practice,
The performance marketing agency vs. in-house debate is usually framed as a binary — you either hire an agency or build a team. The framing
Performance marketing agency pricing is confusing by design — not because agencies are hiding something, but because the underlying variables genuinely differ enough across engagements
SaaS companies have a performance marketing problem that most agencies aren’t built to solve. The challenge isn’t running paid campaigns — it’s optimizing for a
Choosing the wrong performance marketing agency is an expensive mistake. Not because agencies charge too much — though some do — but because the cost
The phrase “AI marketing agency” gets used loosely. Every agency with a ChatGPT subscription now claims the label. But there is a meaningful difference between
Digital advertising has fundamentally changed. The brands winning on paid media in 2026 are not necessarily the ones with the biggest budgets — they are
The debate about whether AI-generated ad creative actually works is over. The data is in, and it’s unambiguous: brands that make the shift to AI-powered