The recent launch of iOS 17 brought some game-changing updates. One of the biggest? The new privacy manifests. But that’s not all. SKAN 4.0, (StoreKit
Travel Apps Are the New Black? A new study by Adjust has proven something that most of us, mobile advertising professionals, probably already knew but
The Advantage+ App Campaigns (A+AC) — (formerly known as Automated App Ads (AAA)) — stand out as a pinnacle of automation and optimization. In this
Back in 2015, a leading mobile gaming firm ushered in a new era by hiring a CMO deeply rooted in brand development. Despite spending nearly
Even though TikTok is actively challenging Instagram and trying to outperform it as the most popular social media app among advertisers, by the majority of
TikTok just recently, on August 22, 2023, has made quite an exciting announcement for the mobile advertising industry participants. The app has launched a new
This article examines the recent addition of an AI-driven tool to the Creative Center: the TikTok Script Generator, and the implications it has for the
Introducing TikTok’s Commercial Content Library TikTok has emerged as a social media powerhouse and recognizing the evolving needs of marketers, they unveiled their latest feature
Cracking the Instagram Code: Understanding Instagram’s Algorithms for Growth In the world of social media, brands go above and beyond to connect with their audiences
TikTok’s recent introduction of the TikTok Creative Challenge marks a bold move in the realm of content creation. Join us as we delve into the
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