Performance Marketing Blog

How to do pre-launch for a mobile game right

How to do pre-launch for a mobile game right

The failure of a mobile game can be attributed to multiple reasons. These could include failure to understand your target audience, poor marketing campaigns, faulty app design, bad monetization model, low rates of customer retention, etc. A great tactic to ensure the success of your mobile…

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ASO Competitive Research and Analysis

ASO Competitive Research and Analysis: A Step-by-Step Guide

Before knowing the term ASO Competitive research and analysis, we must first understand what is “App Store Optimization or ASO” and why it is necessary. ASO refers to improving the visibility of an app in an app store by using the SEO approach e.g. using optimized keywords that are most…

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Marketing Mix Modelling - Part 2 by Admiral Media

Marketing Mix Modelling – Part 2

Marketers and data scientists alike laugh in the face of such philosophical pessimism. That’s because, with sophisticated marketing mix modeling, predicting the future is what marketing professionals try to do. And, in 2023, with access to vast amounts of data and…

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What are TikTok Spark Ads and how to use them by Admiral Media

What are TikTok Spark Ads and how to use them

In short, TikTok spark ads are an innovative way for brands to get in touch with their audiences through their marketing campaigns.  With higher completion and conversion rates compared to other ads, the impact of spark ads cannot be denied…

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How to Use TikTok Ads for E-Commerce by Admiral Media

How to Use TikTok Ads for E-Commerce

TikTok is creating a huge impact in the marketing world with its increasing audience and interesting hashtags and Trends. So, any e-commerce store whose target audience is the Young generation can create interesting and amazing ads according to their purpose and can bring millions of viewers to their brand…

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Programmatic Ads Waste Your Budget

Programmatic Ads Waste Your Budget: Here Is How

Programmatic advertising is marketing in easy mode. You can purchase ad space on thousands of apps and websites instead of dealing with publishers directly. And for the dollars you put in, you get a bunch of impressions, clicks, and conversions. So you can see exactly what you got in return…

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Marketing Tools You Should Use in 2023

Marketing Tools You Should Use in 2023

When you’re busy managing campaigns and budgets, it can be hard to keep up with the latest innovations in the marketing world. That’s why we’ve compiled this list of digital marketing tools to make your life easier in 2023. You’ll likely be familiar with some of the tools, but…

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