It makes no sense for ASO and Paid UA to be seen as separate entities or as two teams that do not work together – under the same and combined strategy. Furthermore, another key point to take away is that Acquisition cannot be looked at in silos, understanding (and worrying) about specific channels.
Google is set to revolutionize their advertising landscape by integrating generative artificial intelligence (AI), joining other major tech companies in embracing this technology. Google decided to “Make The Move” in an attempt to create more sophisticated ad campaigns using content provided by human …
While ad networks are an essential component of the digital advertising ecosystem, it is crucial for advertisers to be vigilant and proactive in verifying the data they receive. By taking the necessary steps to ensure the integrity of your advertising campaigns, you can protect your advertising investment…
We can’t avoid hearing about TikTok. The social media app is constantly in the news, for reasons good and bad. And among business people, it’s talked about as an extraordinary opportunity to boost brand awareness and sales. In recent years, the upstart app known for quirky videos…
The reality is that we have to accept that those times when data always matched between data sources are gone. We have to get used to living with multi-source data for the same or similar information. But it is also true that you can try to understand or solve this new life to some extent…
The launch of Microsoft Ads’ PLA Extension marks a significant step forward in retail media advertising. By providing marketers with a unified approach to reach shoppers across onsite and offsite channels, drives brand awareness, increases audience reach, and ultimately, boosts sales…
TikTok’s Smart Performance Campaigns offer numerous advantages over manual campaigns, including time efficiency, increased availability, improved performance, ease of use, and scalability. Marketing teams can benefit from adopting Smart Performance Campaigns to optimize their advertising effort …
The introduction of Reminder Ads and Ads in Search Results on Instagram presents a fantastic opportunity for businesses to upgrade their marketing strategies and scale conversions. These new ad formats enable brands to build anticipation for upcoming events, reach users actively …
These six new features in Reddit Ads Manager have the potential to greatly impact our clients’ paid media strategies and budgets. By leveraging these enhancements, we can optimize our campaigns to improve performance and user experience, and ultimately achieve better ROI for our clients.
The launch of Microsoft’s new app store for mobile games presents both opportunities and challenges for app developers. The potential benefits include reaching new audiences and breaking the duopoly of Apple and Google in-app distribution. However, developers must navigate…
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