by Anna | Sep 17, 2020 | Data & Insights, Performance Marketing Blog
An online interview series was recorded by Andre Kempe from Admiral Media and Tim Koschella from Kayzen. The discussions are covering 4 “hot” topics: The future of mobile campaign managers’ day to day work The creatives, as the only “lever” that is...
by Anna | Jul 17, 2020 | Data & Insights, Performance Marketing Blog
After reviewing the 7 best practices for Google App Campaigns, below we have compiled a complementary list of Google launches, updates, and refreshes that have rolled out recently, as well as a quick guide for who wants to understand each of these changes. Let’s start...
by Anna | Jun 15, 2020 | Data & Insights, Performance Marketing Blog
Back to our current “hot” topic of comparing ad performance on TikTok vs. Facebook, we are ready to share some new data, and at this time we focus on video engagement! We have analyzed the key metrics from the last two months (April 1 – May 31, 2020) and found...
by Anna | Jun 2, 2020 | Data & Insights, Performance Marketing Blog
Following up on our previous article about the 7 best practices of how to make Google App Campaigns successful, we are ready to share some really hot news about Google’s new Custom Details Page! A massive improvement for our app campaigns! Custom Details Page for app...
by Anna | Jun 2, 2020 | Data & Insights, Performance Marketing Blog
Not a single performance marketer really loves Google’s App Campaigns – but we have to buy what we get, right?! So let’s try to make the best out of it – read below how you can easily 10x your success on Google App Campaigns with some simple tricks. What...
by Anna | May 22, 2020 | Data & Insights, Performance Marketing Blog
There is a lot going on in the world right now, brands and marketers are asking themselves how they can respond to the changed consumer behaviors, and what the best strategies are through these uncertain times. We have already analyzed the impact of COVID-19 on the...
