Performance Marketing Blog

LTV still relevant in the post-iOS 14 world

Is LTV still relevant in the post-iOS 14 world?

For many years, LTV has quietly yet consistently sat on the throne of the metrics used by advertisers all over the ecosystem to decide on how effective their advertising is and how to allocate budgets properly to maximize returns and keep…

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Best practice for shopping feeds

Best practices for Google Shopping Feeds

There are numerous factors that affect your Google Shopping campaign performance and optimized Google Shopping Feeds can be the difference between a campaign that works and one that doesn’t. You might be wondering how to optimize your feed and…

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Apple's iOS 15 Custom Product Pages Guide

Apple’s iOS 15 Custom Product Pages Guide

Apple recently announced several significant updates related to the App Store during WWDC21. There were some significant tweaks for App Store Optimization, and the most important announcement was the launch of custom product pages.

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The Hidden Risks of In-housing

The Hidden Risks of In-housing

In-housing or outsourcing? It’s one of the biggest questions in marketing and more brands are discussing whether to hire in-house employees or to outsource marketing work to digital marketing agencies. Outsourcing has been growing through the years, shaping how…

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