Figuring out why the UA efforts are not as profitable as before is all about being curious and finding the right baseline and comparison point. And after all, whatever the reason for the decline, it is best if marketing & product work together to solve the issue!
In-housing or outsourcing? It’s one of the biggest questions in marketing and more brands are discussing whether to hire in-house employees or to outsource marketing work to digital marketing agencies. Outsourcing has been growing through the years, shaping how…
Facebook announced, starting from October 29, 2021, user-level attribution data (raw data) of users who install an app through a Facebook ad after this date will be restricted as a result of Facebook depreciating its Advanced Mobile Measurement (AMM) program.
Campaign naming convention refers to the name you give your campaign in your advertising account. It’s a crucial part of data analysis and optimization, it can make your life way easier or complicate it. These 6 rules will help you master campaign naming conventions!
You probably already know about Google Ads. They’re the big rectangles we all see at the top and sides of search results. But, do you know whether your agency is making the correct decisions when it comes to these ads? Let’s review now the most common Google Ads Mistakes!
If you have been seeing a rise in your Facebook ad’s CPM rates over the past couple of months, you are not alone. There is a lot of talk about this increase in costs in the ad community. So let’s see how to push down Facebook ads CPMs.
In this article, we talk about the potential impact of Apple’s new policy and how iOS14 changes are hurting small businesses. These iOS14 changes are a good step to ensure users’ privacy, and we all agree. Big companies are able to spend big. But that means that they’ll eventually increase…
In July 2008, Apple launched the App Store, and it only took three months for Google to follow suit by launching the Google Play Store. Apps became a gateway, a destination, a place where users can consume content, purchase goods (digital or physical)…
We often see marketers throw jargon here and there, and some new business owners might not understand. Performance marketing is a term that’s quite common and sometimes misunderstood as just jargon. We at Admiral Media, want to help you understand marketing and deliver impeccable…
If you use Facebook Ads for your business, you must have noticed that recently it has become not so effective and getting expensive day after day, which got advertisers thinking about new ways to approach ad channels to achieve diversification and decrease costs while growing.
Looking to scale your growth? Let’s increase your conversions and drive your revenue with strategies that deliver. Get in touch, and our experts will make it happen.
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