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AZAR Case Study

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Improvement on every KPI _ Tik Tok


Azar is a South Korean video app that. allows you to talk and make friends with people from over 190 countries. You can easily explore new cultures and people from all over the world. Azar let you to meet someone new at the turn of each swipe through live video calls. You can select the region and gender of your choice and start building new conversations, you can add new people to your friend list and spark conversations, send and receive messages / video calls with existing friends, while chats are translated in real time.


We faced the challenge to grow a large user base & ensure a profitable business on TikTok.


1. Capture high new ARPU (average revenue per user) audience
2. Scale new user sign ups (male & female with different target KPIs)
3. Scale TikTok as a user acquisition channel for international audiences


Admiral Media started with acquisition campaigns on TikTok to target users in the EU & US.

Within our test framework we:
                   – Identified the best performing demographics and interests
                   – Defined new LookALike Audiences based on various app events
                   – Analyzed best performing creatives and doubled down on scalable concepts
With our expertise in the target markets we were able to scale Azar’s user
acquisition and improve every KPI.

Learn more about our approach: