How kaufDA Increased User Activity by 146%
Discover how kaufDA grew user engagement by 146% and impressions by 70% using Admiral Media’s strategies.
1000% GROWTH WITH 70M IMPRESSIONS
+1000%
User growth in one
specific day
-731%
User growth overall
+146%
User activity growth
-18%
Decreased CPI
INTRODUCTION TO KAUFDA
KaufDA is the ultimate deals app from Germany. Users can look for different shopping deals on groceries, cosmetics, furniture, or electronics and can always be a step ahead in the savings game. Also they can browse for discounts and set up alerts for their favourite stores. Shopping has never been so smooth & easy, all thanks to kaufDA.
CONTEXT & GOALS
We had the challenge to encourage app downloads and increase kaufDA’s user base to ensure a profitable business in the long run. In order to succeed we had to find the best and fastest scaling user acquisition channel and strategy for the app.
APPROACH
Performance marketing on TikTok requires a specific strategy to attract kaufDAs audience. After initial tests with in house produced creatives we decided to acquire content from TikTok influencers. We tested various communication strategies & were able to identify the 2 main performing approaches very quickly:
1. Inspiring, authentic & good-quality-content for the shopping-lovers. 2. Targeting an audience that matches the persona of the typical kaufDA user.
Within 1 month we generated almost 70 Million Impressions in Germany and:
- Increased user growth by 1000% in one specific day (+731% overall comparing regular ads vs. creators ads)
- Generated an overall 146% growth in user activity comparing regular ads vs. creator ads.
- Decreased CPI by 18%
Good content really makes a difference. We saw a measurable difference between regular creatives and influencer creatives. Also the engagement rate per impression was much higher, and the CPI much lower.
As you can see we were testing different creative routes, from tangible benefits (price, no paperwork, number of already users) to intangible ones (feeling safe, trustworthy, expertise behind, less complexity).
We also tried different selling points: from simple bike to house insurance, using a variety of ways to communicate the benefits, from standard to more complex ones.
Traditional vs. content creator ads lead to:
1000%
Increased growth in
one specific day
731%
user growth
overall
+146%
growth in user
activity
Within 1 month, 70 Million Impressions, Germany, Android and iOS
IF YOU’RE READY TO SCALE, WE WANT TO
HEAR FROM YOU
At Admiral Media, we specialize in Growth and Performance Marketing. Our dedication to quality is why our clients stay with us for years.
