Dating App Growth: Lessons from HER App’s User Acquisition Strategy
Dating app growth has become one of the most competitive challenges in the mobile industry. From crowded markets to shifting user expectations, scaling a dating app requires more than just installs — it requires retention, community trust, and authentic marketing. In this episode of Let’s Talk Ads, Admiral Media founder Andre Kempe sat down with […]
Admiral Media is now a badged TikTok Marketing Partner
In a world where social and paid media evolve at a breakneck pace, staying ahead means partnering with the best. That’s why we are proud to announce that Admiral Media has achieved the esteemed status of being a badged TikTok Agency Partner. This recognition solidifies our commitment to providing cutting-edge services across a spectrum of […]
How to keep TikTok content fresh for longer?
There are 1.5 billion reasons your brand can’t ignore TikTok any longer. Ever since TikTok was introduced, a new world of opportunities was created for brands to communicate and reach consumers in a more native and human way than ever before. TikTok has been educating, entertaining and inspiring people around the world for several years […]
TikTok’s User Acquisition: Not the goldmine marketers think?
Attention is the new currency, TikTok has emerged as the latest platform for marketers’ hearts and of course their budgets. With its endless scroll, catchy music, and viral dances, TikTok paints a picture of an advertiser’s dream: a world with endless possibilities to capture and engage. Beneath its trend-setting surface lies a complex, often misunderstood […]
TikTok’s Latest Marketing Innovations – Pedro Arias on Apptivate
Are you keeping pace with the ever-evolving landscape of TikTok’s advertising capabilities? Our Performance Marketing Manager teamed up with Remerge and joined their popular “Apptivate” podcast. In this episode, Pedro is diving deeper into the world of TikTok marketing, uncovering the latest trends, strategies, and features that are shaping the platform. Join us as we […]
TikTok Experiments with Integrated Google Search
TikTok, a platform primarily known for its viral video content, appears to be taking a stride into the search world by experimenting with a feature that incorporates Google Search results directly within its app. This move, along with other recent tests like incorporating Wikipedia entries, suggests TikTok’s aspiration to extend its offerings beyond just entertainment. […]
TikTok’s pivotal shift to a Self-Attributing Network (SAN)
With the aim to enhance conversion tracking, TikTok is venturing into a Self-Attributing Network (SAN) terrain, primed to offer brands a more comprehensive look at their campaigns’ impacts on TikTok. 1. Why TikTok Adopted the Self-Attributing Network: The Role of MMPs and Enhanced Conversion Insights Measurement Partners (MMPs) have been the traditional tools in an […]
TikTok Search Ads Toggle Allows Placing Ads in Its Search Results
TikTok just recently, on August 22, 2023, has made quite an exciting announcement for the mobile advertising industry participants. The app has launched a new feature called Search Ads Toggle, which allows brands to show their ads in TikTok search results to those users who may be looking for more information about new products and […]
How to use AI for Content Creation with the TikTok Script Generator
This article examines the recent addition of an AI-driven tool to the Creative Center: the TikTok Script Generator, and the implications it has for the future of digital marketing. TikTok has been captivating the hearts of Generation Z and beyond with its unique blend of entertainment and community. TikTok’s ability to blend entertainment with business […]
How TikTok’s Commercial Content Library (Ads Library) works
Introducing TikTok’s Commercial Content Library TikTok has emerged as a social media powerhouse and recognizing the evolving needs of marketers, they unveiled their latest feature – the Commercial Content Library. While ad libraries are not a new phenomenon, with big players like Facebook and Google having their versions, TikTok’s approach promises to be a game-changer. […]