Best Practices & Guides

UA Strategy by Admiral Media

How To Build A Successful App User Acquisition Strategy?

How To Build A Successful App User Acquisition Strategy? The key to proper strategy building is constant hypothesis testing and proper budgeting. We recommend choosing multiple channels and scaling success in a timely manner. Donโ€™t be afraid to experiment and donโ€™t forget to monitor your competitors. 

Read More ยป
Cohort Reports with iOS14 changes

Cohort Reports with iOS14 changes

The changes brought about by the rollout of iOS 14.5+ have altered marketing strategies, but they have not been as severe for user acquisition or retention as many people predicted, at least for brands spending 7-figure on advertising budgets.

Read More ยป
Best practice for shopping feeds

Best practices for Google Shopping Feeds

There are numerous factors that affect your Google Shopping campaign performance and optimized Google Shopping Feeds can be the difference between a campaign that works and one that doesnโ€™t. You might be wondering how to optimize your feed andโ€ฆ

Read More ยป
The Hidden Risks of In-housing

The Hidden Risks of In-housing

In-housing or outsourcing? Itโ€™s one of the biggest questions in marketing and more brands are discussing whether to hire in-house employees or to outsource marketing work to digital marketing agencies. Outsourcing has been growing through the years, shaping howโ€ฆ

Read More ยป