Performance Marketing Blog

The top 3 metrics to look at for growth

The top 3 metrics to look at for growth

When it comes to startups, there’s an undeniable desire for growth. Not only do more customers mean more revenue, but also more awareness and potential for a larger customer base. The question is: what are some of the top metrics…

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Skadnetwork

The Skadnetwork report

We ran experiments with Adjust tracking on Liftoff + Twitter and here are the results. PCM will offer support for measuring app-to-web conversions on iOS and iPadOS apps and will not be available in SKAdNetwork, which is…

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