Mobile Marketing Agency for São Paulo
LATAM’s largest app audience and the command hub for any serious LATAM expansion.
Admiral Media is a 100% remote specialist paid user acquisition agency serving fintech, LATAM-facing apps, mobile gaming in São Paulo. We run the full UA stack across Apple Search Ads, TikTok, Meta and Google UAC for São Paulo app teams that need to move the install curve, not tell a story about it.
Admiral Media is a 100% remote specialist paid UA agency serving mobile games, subscription apps and fintech clients in São Paulo. Apple Search Ads, TikTok, Meta and Google UAC. €500M+ managed spend, 150+ mobile brands shipped, 4.9 on Clutch across 44 verified reviews. São Paulo-specific: 80%+ android share across brazilian app audiences, #1 latam market by paid media app volume.
What we have learned growing apps in São Paulo
São Paulo is the single most important LATAM app market by audience scale, fintech funding, and paid media volume. Android dominates above 80% share, local payment methods drive install-to-payer conversion, and Portuguese-language creative is not optional if scale matters. Any LATAM expansion that skips São Paulo is running a 30 to 40% smaller market than it needs to.
How we partner with teams like yours in São Paulo
Star Chef 2: +45% ROAS with AI creatives
A mobile gaming client operating in the same space as São Paulo fintech brands. The engagement opened with a Signal Capture audit, rebuilt the creative testing framework and restructured the conversion-value schema. Real case, real outcome, written up on admiral.media.
How we work alongside your team
Every São Paulo client runs on the same remote operating framework. One discipline, paid user acquisition, executed across the channels that actually move your install curve.
Apple Search Ads
Keyword strategy, bid architecture, and creative sets across Search Tab, Today Tab, and Search Results. Post-ATT conversion value schema included.
TikTok Ads for Apps
Hook-format-variable creative testing, Spark Ads amplification, and conversion value tuning for iOS and Android UA.
Meta App Campaigns
Advantage+ App Campaigns, AAA structure, creative velocity at two to three iterations per week, and SKAN-native bid strategy.
Google UAC
Asset group architecture, tROAS and tCPA strategy, and creative set rotation tuned to the learning phase.
Playable and Video Creative
Production across playable ads, short-form video, UGC, and motion, with every asset mapped to a retention hypothesis.
Attribution and Measurement
AppsFlyer and Adjust MMP configuration, SKAN conversion value design, and probabilistic modeling for post-ATT iOS.
The conversations we are having right now in São Paulo
Pattern-level observations from running paid UA for São Paulo app clients and across the wider region. These are what the quiet quarterly reviews actually cover.
Portuguese-BR outperforms Portuguese-EU
Brazilian Portuguese and European Portuguese are not interchangeable on creative. We brief native BR copy and see a 20-30% hook-rate difference.
Pix and installment framing change conversion
Payment-local hooks move subscriptions faster than foreign-style trial copy. We localise checkout and messaging together.
TikTok and Kwai together cover the feed
Kwai still pulls meaningful incremental volume in BR. We layer Kwai into the mix rather than relying on Meta and TikTok alone.
How we actually run UA with our São Paulo partners
Five phases. Every engagement, every geo, every genre. The loop is why we can diagnose a payback problem in 30 minutes and fix it inside 30 days.
Signal Capture
Install attribution, cohort signals, creative tagging, and conversion value schema design so every dollar is measurable before it gets spent.
Creative Velocity
A structured hook, format, and variable matrix with weekly iteration cadence and written stop-loss rules.
Audience Modeling
Lookalike layering, exclusion logic, and seed audience design so scale does not dilute payer quality.
ROAS Forecasting
LTV curves, payback period modeling, and bid strategy tuned to each geo and genre window.
Scale Architecture
Channel diversification, budget reallocation rules, and the operating model that makes scale repeatable rather than lucky.
The kind of relationship we want with you
Admiral Media helped us increase traffic, grow end-user volume, and lift conversion rate.
A few more teams we have helped grow
Every one of these is a named, written case study on admiral.media. Metrics stated are the publicly documented outcome.
Questions founders in São Paulo ask us early on
Does Admiral run LATAM expansion for São Paulo clients?
Yes. Most São Paulo engagements extend into Mexico, Colombia, Argentina, and Chile, with creative and payment method localization per market. We run LATAM as an integrated region, not as isolated country tests.
Can Admiral produce native Portuguese creative?
Yes. Portuguese creative production is handled with Brazilian local partners under Admiral creative direction. Translated Spanish creative underperforms native Portuguese by 40 to 60% in Brazilian A/B tests.
How does Admiral handle Android-heavy LATAM UA economics?
Android-first economics change the unit economics materially. We model lower average LTV against substantially lower CPI, and the blended ROAS target usually lands at higher multiples than an iOS-heavy market. The Performance Loop is tuned to this from the start.
How long before an agency delivers real results?
Early signals including CPI stabilization and creative hit rate lift appear inside 30 to 45 days as the ad platform learning phase completes. Full LTV-based optimization and compounding scale emerge at day 60 to 90. Any agency promising ROAS lift in the first two weeks is measuring the wrong window.
What does Admiral cost?
Flat management fees tied to deliverables, plus optional performance bonuses. Percentage-of-spend pricing is not offered because it misaligns incentives as budgets grow. Engagement sizes typically open from €15,000 per month in managed media and scale from there.
What makes Admiral different from a full-service agency?
Specialist depth. We do not run lifecycle email, we do not build brand campaigns, and we do not pretend to be a full-service shop. We do paid user acquisition for mobile games, subscription apps, and fintech, at a depth most agencies do not reach.
Running Multi-Market UA?
Admiral serves paid UA clients remotely wherever mobile games, subscription apps and fintech cluster. If your footprint spans several cities, these are the peer markets we can support alongside São Paulo.
Let’s talk through your growth plan in São Paulo
30 minutes with one of our senior UA partners. No pitch deck, no slides. We will look at your numbers, share what we are seeing in São Paulo, and leave you with three real things to try, whether or not we end up working together.
✓ Response in 24h · ✓ No lock-in contracts · ✓ 4.9★ on Clutch (44 reviews)