How we used Smart Bidding to boost Miles Mobility
Explore Miles Mobility’s revolutionary journey in car sharing, where smart bidding dramatically increased user acquisition through web-to-app campaigns.
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ABOUT MILES MOBILITY
Miles Mobility is a leading car-sharing and car rental company with headquarters in Berlin. They’re operating across Germany and Belgium with two different products: car- and van- sharing and subscription.
The challenges?
Miles Mobility faced several hurdles in boosting their Google Ads campaigns in Germany’s competitive car-sharing and car rental market.
Miles approached Admiral Media with the challenge of scaling their user acquisition and attract more customers. After a thorough review, our team found out which optimization areas we should plan and prioritize.
NOT ONE, BUT THREE CHALLENGES
Miles Mobility faced three key challenges:
Optimizing campaign structure to optimal use of Google’s Smart Bidding.
Expanding reach beyond traditional keyword targeting.
Web2App campaigns to more accurately attribute success.
Addressing these issues was crucial for both immediate impact and long-term market competitiveness.
OUR solution?
To address the challenges faced by Miles Mobility, we implemented a comprehensive strategy to optimize their Google Ads Web-to-App campaigns.
Our aim was to not only meet their immediate advertising needs but also to set a robust foundation for future growth and market competitiveness.
THERE WERE FOUR MAIN SOLUTIONS
To optimize Miles Mobility’s Google Ads Web2App campaigns, we executed a strategic revamp:
Aligning the Search campaigns with Google’s Smart Bidding for optimal conversions.
Incorporating Broad Match keywords for wider reach.
Implementing a Mobile Measurement Partner (MMP) solution for more precise conversion tracking.
Utilizing Dynamic Keyword Insertion in the ad copies, to generate higher ad quality scores.
SEE THE RESULTS FOR YOURSELF
WHAT THE CLIENT SAYS
Markus Wagner
Vice President Marketing
@Miles_Mobility
The team at Admiral Media demonstrated unparalleled expertise in transforming our Google Ads campaigns. With their strategic approach, we achieved outstanding results in customer acquisition while keeping our costs in check. We highly recommend their services!
