Podcasts for Performance Marketing & User Engagement
How a Former Revolut Growth Expert Approaches Mindfulness App Marketing (And What We Can All Learn)
When Danil Ovechkin left his growth role at Revolut, a fintech giant known for aggressive acquisition tactics, to join Waking Up, a mindfulness app, many people questioned the move. Why
Dating App Growth: Lessons from HER App’s User Acquisition Strategy
Dating app growth has become one of the most competitive challenges in the mobile industry. From crowded markets to shifting user expectations, scaling a dating app requires more than just
Myths, Metrics & Mess: What 90% get wrong about ASO
App Store Optimization has evolved dramatically over the past few years, yet 90% of companies are still making fundamental mistakes that cost them millions in potential revenue. Whether you’re a
Scaling Meta Ads for Apps – The Hard Lessons Learned
Why Meta Ads Are Still the Core Growth Engine for Apps Meta remains one of the most powerful acquisition channels for app marketers. Its machine learning capabilities, audience reach, and
The Full Funnel Growth Strategy Behind Paired with Jessica Gotti
Who is Jessica Gotti Jessica Gotti is the Head of Performance Marketing at Paired, the top-ranked relationship app helping couples improve communication and connection. With a background in scaling subscription
Zero to $5M ARR in 1 Year: How Arcads is Leading the Generation AI Wave
Who is Romain Torres Romain Torres is the co-founder of Arcads, an AI-powered creative production tool that has taken the marketing industry by storm. Launched in January 2024 with co-founder
Cracking FinTech Growth: 7 Hard Truths About Performance Marketing with Drew Hampton
Who is Drew Hampton Drew Hampton is the Head of Performance Marketing at Varo Bank, one of the largest neobanks in the United States. Varo has raised over $1 billion,
Signal Engineering in Performance Marketing: Buzzword or Secret Weapon?
Who is Thomas Petit Thomas Petit is a well-known growth and marketing expert with a decade of experience working on subscription apps and mobile growth. He specializes in acquisition, monetization,
Wealthsimple App Growth: 10x with Bubble Tea and iPhones!
Who is Natasha Saviuk? Natasha Saviuk is the Growth Director at Wealthsimple, Canada’s largest fintech with over three million clients, a $5B valuation, and 1,500+ employees. She leads user acquisition,
From Startup to 50 Million Global Users: SplashLearn’s Long Term Growth
TL;DR (⏱️ 2-minute skim) 50 million registered users across app + web – built patiently over 15 years and rated 4.5★+ on every store Privacy before profit: COPPA-compliant funnels, parent-first targeting
Past events we were involved in as speakers
SKAN 4.0 at the App Promotion Summit
It’s already the 10th year of App Promotion Summit Berlin 2023 and as James Cooper from Business of Apps stated,
App Growth Summit Berlin 2023: Mastering TikTok for User Acquisition
The App Growth Summit in Berlin showcased a remarkable presentation by Kevin Dosanjh, one of our seasoned experts in Paid
UA BREWMASTERS 2023 – Madrid Edition
On March 9th we had the privilege to be in Madrid, hosting the UA BREWMASTERS, an event that brought together
Yanina Velikova at App Growth Masterminds Berlin, 2022
The first week of September we had Yanina Velikova from Admiral Media participating at App Growth Masterminds Berlin! Learn “How
Florian Gleissner at App Growth Summit London, 2022
The first week of September we had Florian Gleissner from Admiral Media participating at AGS London! The topic: “How to