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There are numerous factors that affect your Google Shopping campaign performance and optimized Google Shopping Feeds can be the difference between a campaign that works and one that doesn’t. You might be wondering how to optimize your feed and…
Figuring out why the UA efforts are not as profitable as before is all about being curious and finding the right baseline and comparison point. And after all, whatever the reason for the decline, it is best if marketing & product work together to solve the issue!
In-housing or outsourcing? It’s one of the biggest questions in marketing and more brands are discussing whether to hire in-house employees or to outsource marketing work to digital marketing agencies. Outsourcing has been growing through the years, shaping how…
Campaign naming convention refers to the name you give your campaign in your advertising account. It’s a crucial part of data analysis and optimization, it can make your life way easier or complicate it. These 6 rules will help you master campaign naming conventions!
In July 2008, Apple launched the App Store, and it only took three months for Google to follow suit by launching the Google Play Store. Apps became a gateway, a destination, a place where users can consume content, purchase goods (digital or physical)…
Along with a good product, a good pricing strategy, and proper distribution, you must have an effective advertising budget to achieve your company’s growth goals. But many companies fail in this area because they make mistakes one after another – wasting advertising budget.
Reddit is long in the tooth when it comes to its existence as a social media platform. The Reddit company was founded in 2005 by Steve Huffman, Aaron Swartz, and Alexis Ohanian. Huffman remains the CEO till today, which is an impressive 16 years…
With the rise in technology and its use in advertising, performance marketing has been changing rapidly over the last few years. However, it’s not as easy as opening a Facebook campaign or just boosting one of your posts anymore…
It’s a tough market out there with so many apps in both the app store and the google play store which means that it’s difficult for your app to be discovered, let alone downloaded. The good news is, having an agency partner…
When it comes to startups, there’s an undeniable desire for growth. Not only do more customers mean more revenue, but also more awareness and potential for a larger customer base. The question is: what are some of the top metrics…
