Google App Campaigns and Apple Ads for apps and games
Paid Search Agency Be the answer when your customers search.
Your next players and subscribers are already searching Google Play, Google and the App Store for what you make. We capture that intent with Google App Campaigns, Google Search and Apple Ads, and turn it into installs, subscriptions and in-app revenue.
4.9 on Clutch, 48 reviews €500M+ ad spend managed 150+ brands
Trusted by teams that have invested over €500M in ad spend with us.
4.9 on ClutchWhy search
The only channel where your customer comes to you.
Paid search reaches people at the exact moment they type what they need. Every other channel interrupts. Search responds.
Someone searching Google Play for a cooking game, or typing car sharing into the App Store, has self-selected into your market before your ad ever loads. They know what they want. The question is whether they find you or scroll past you.
That is why search-acquired users behave differently. They understand what they are downloading or buying, they activate faster, and for subscription products they are consistently among the most valuable users a mobile business can acquire. The click can cost more than on social. The customer usually costs less.
Search also protects the rest of your marketing. If you invest in paid social and brand campaigns without covering search, you are paying to create demand that gets harvested at the search bar, sometimes by a competitor’s bid.
Search is where decisions get finished. Our job is to make sure that when your customer finishes deciding, you are the first answer they see.
The channels
Google and Apple, run as one strategy.
Most agencies run Google. Fewer run Apple Ads. Almost none run both with one coherent keyword, bidding and measurement strategy between them. That is the gap we fill.
Google Ads
Search campaigns for web conversion, App Campaigns for installs across Search, Google Play, YouTube, Gmail and Discover, all in one account architecture built around intent tiers.
We feed Smart Bidding clean conversion data and manage the phased path from install volume to in-app events to ROAS, so the algorithm bids toward value instead of noise.
An App Campaign (UAC) stuck in learning is usually short on conversion volume or chasing an event too deep in the funnel. We fix the signal before we touch the budget.
Explore our Google Ads serviceApple Ads
Top-of-App-Store placement at the exact moment of search on iOS. Keyword-level bidding, tight match types and Custom Product Pages that match the ad to the query. Brand terms are the floor, not the plan. We build category and discovery campaigns that reach people who do not know your name yet.
Explore our Apple Ads serviceGoogle Shopping
For ecommerce brands, feed quality decides your ceiling. We manage product feeds, campaign structure and bidding so your products win the searches that convert.
Explore our Shopping serviceWhat you get
Everything your search program needs. One senior team.
No handoffs between a media buyer, a creative shop and an analytics vendor. Strategy, bidding, creative and measurement sit with one accountable team.
Account review & restructure
We assess structure, match types, bidding and tracking on day one, then rebuild what is broken before any new budget goes in.
Keyword & intent strategy
Campaigns built around intent tiers, not keyword dumps, so budget concentrates where buying decisions actually happen.
Bidding & budget management
Smart Bidding steered with clean signals and sensible guardrails, plus manual control where automation is not earning its keep.
Creative assets that scale
Text, image and video assets for Google, store creative for Apple, produced and tested at volume by our in-house AI Creative Factory. For the cooking game Star Chef 2 by 99games, that meant 60+ AI creative variations tested.
See the AI Creative FactoryMeasurement & attribution
MMP integration with Adjust, AppsFlyer or Singular, event mapping and cross-channel attribution that credits search fairly.
Reporting you can act on
Clear reporting against CPA, ROAS and revenue targets, with what changed, why, and what happens next.
Keyword strategy
We bid on intent, not keyword lists.
Not every query that mentions your category deserves your budget. We tier every relevant query type by intent strength and fund them in order of how close they sit to a decision.
| Query tier | Example | Intent | Our approach |
|---|---|---|---|
| Category, high intent | cooking game | Ready to install or buy | First budget priority, always on |
| Problem aware | how to learn spanish fast | Looking for a solution | Strong second tier, tested early |
| Feature specific | puzzle game that works offline | Comparing options | Efficient niche wins, matched creative |
| Generic broad | new mobile games | Browsing, low commitment | Only funded once the data earns it |
Tell us your category and monthly UA spend. A senior search strategist will usually reply within one business day.
The framework
The Intent Capture Framework.
Five steps, in a deliberate order. Measurement before budget, structure before scale. It is how the same playbook keeps working across categories.
Map the intent
We map every query type that matters to your product: category, problem, feature and brand-adjacent searches, each with its own tier, budget and target.
Rebuild the account
Structure, match types, bidding and tracking get reviewed and rebuilt where needed. We fix the foundations before we add spend.
Wire the measurement
MMP integration and event mapping, so trial starts, purchases and subscriptions become the optimization targets, not raw installs.
Ship search creative
Assets for Google in every required format, store creative for Apple, produced with our AI Creative Factory and tested continuously.
Optimize & scale
We cut what loses, scale what wins and expand keyword coverage as the data earns it, with senior strategists steering every week.
Results
Search results our clients can bank.
Real accounts, real numbers, published as case studies. Here is what capturing intent properly looks like.
Smart Bidding strategy on Google Ads for the car sharing app MILES, feeding the algorithm the right conversion signals.
Read the MILES case studyApple Ads with Custom Product Pages matched to the query, so the ad, the store page and the search finally agreed.
Read the ImmoScout24 case studyLocalized Korean keywords and store metadata lifted App Store search downloads in Korea for the brain-training app NeuroNation. It is the same keyword groundwork our Apple Ads campaigns start from.
Read the NeuroNation case studyThey always know the current best practices and are able to stay ahead of the curve.
Due to their experience with other clients, Admiral Media could provide real market insights.
Why Admiral
Performance is in our DNA.
Since 2019 we have managed over €500M in ad spend for 150+ brands across Google, Apple Ads, Meta and TikTok. Search is not a side offer for us. It is one of the disciplines we are known for.
Senior specialists on your account
The people running your campaigns have scaled search budgets for years. No handoff to juniors after the first call.
Creative built in-house
A search program is only as strong as its assets. Our AI Creative Factory produces and tests them at volume, in-house.
Measured against revenue
We report on CPA, ROAS and lifetime value, wired to your MMP and analytics. Clicks are an input, not an outcome.
One team across channels
Search, social, creative and app store growth under one roof, so your search strategy knows what the rest of your marketing is doing.
Backed by €500M+ in managed ad spend and 150+ brands scaled.
Questions
Paid search, answered.
What does a paid search agency do?
What is the difference between Google App Campaigns and Apple Ads?
Can you take over an existing Google Ads or Apple Ads account?
How much should we budget for paid search?
How quickly does paid search show results?
How do you measure paid search performance?
Next step
Ready to capture the demand you are missing?
Tell us about your app or game and your goals, and we will set up a call with a senior search strategist to talk it through.
- Whether App Campaigns can carry your next spend step
- Where Google and Apple Ads fit your growth targets
- Clear next steps, no spam
Built for app and game teams spending US$50,000+ a month on UA.
Talk to Our Team
Share your app or game, where App Campaigns and Apple Ads stand today, your monthly UA spend and what is holding search back. You will hear from a senior strategist, not a sales script, usually within one business day.
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4.9 on Clutch, 48 reviews · €500M+ ad spend managed since 2019
Admiral Media is a performance marketing and AI creative agency. Since 2019 we have managed over €500M in ad spend for 150+ brands across Google, Apple Ads, Meta and TikTok. Explore all services, browse our case studies, or talk to our team.