More organic installs from the App Store and Google Play, run by senior ASO specialists.
Korean App Store, 56 keywords
Ranks before and after our metadata update
150+ brands grown since 2019
Two engagements, both published as case studies.
App Store · South Korea“Admiral Media helped us to improve ASO in our target markets. We were positively surprised by their proactivity. Be ready to listen because they've got a lot of experience and good inputs.”
Jakob FutorjanskiFounder, NeuroNationSeparate store pages for renters and buyers.
Cost per acquisition -43%
Cost per tap -41%
Cost per acquisition -62%
Cost per tap -65%
Tap-through rate +6 pts
“Admiral Media were extremely helpful and efficient in making Apple's Custom Product Pages work for us. As a result, we were able to decrease our CPI and improve the overall performance of ASA campaigns.”
Alexandra ZinnowLead PPC, Digital Marketing, ImmoScout24Figures as published in each case study. See all case studies.
At 100,000 product page views a month and a 30% conversion rate, 2 more points means 2,000 more installs a month. That is 24,000 a year from the same visitors.
An illustration from your inputs. It assumes the same number of store visitors; real results depend on your category, market and tests.
Talk through your numbersAn app store optimization agency improves how your app ranks and converts on the App Store and Google Play. Ours covers keywords, metadata, store creative, A/B tests and Custom Product Pages, from €2,900 a month.
We map search intent per market, check relevance and competition, and write the metadata that ties search demand to your install funnel. Metadata is a living asset, so it moves with your category and roadmap.
What each store reads for search
Every icon, screenshot and preview video is a hypothesis. We produce variants and test them natively, then keep what converts.
For games: In-App Events, screenshot tests per genre and one Custom Product Page per game theme, matched to the searches players run.
Apple now lets you publish up to 70 Custom Product Pages and assign keywords to them, so they appear in organic search as well as ads. We build pages per keyword theme and audience, plus custom store listings on Google Play.
Direct translation misses how people search. Your specialist researches keywords in each language and adapts metadata and creative for the markets you scale in, the way we did in Korean for NeuroNation.
One senior ASO specialist owns the work end to end, with weekly calls and a shared Slack channel. Every change is shared in advance and goes live only after you approve it.
We scored the top 50 free apps in 20 US categories. Pick yours.
Marker: all 1,000 apps. Source: State of App Store Listings 2026, US App Store, data collected 29 September 2026.
Median ASO Checker scoreAll 1,000 apps, out of 100.
Four changes that decide who gets found this year.
More ads now run in App Store search, where Apple says 65% of downloads start.
Source: Apple Ads (opens in a new tab)Up to 70 keyword-linked pages now show in organic search. Apple reports a 2.5 point conversion lift.
Source: Apple Developer (opens in a new tab)Rich images and video now appear in the page header and in search results.
Source: Apple Newsroom (opens in a new tab)Play now reports click-through rate, not conversion rate, so old baselines break. See our guide.
Source: Play Console Help (opens in a new tab)Every engagement starts with a 90-day plan. Timing depends on your releases and traffic.
Store access, a keyword map per market and your funnel baseline.
New metadata, a creative review and the first approved update shipped.
Native A/B tests on both stores, plus Custom Product Pages where intent calls for them.
What shipped, what moved and the next 30 days, ranked.
“Admiral always finds new creative ways to drive downloads and is always fully prepared for a meeting.”
Olav HexebergCo-founder, ØNSKOne fee covers one app on both stores in one market. How ASO agency pricing works.
One app on the App Store and Google Play, one market and language.
Add markets and programs.
Keyword gap, creative review, 3 competitors, 90-day roadmap. Credited if you start a retainer within 30 days.
For in-house teams: audit, metadata update, training and six months of check-ins.
Find out what your listing could convert.
Tools give you data. We decide, write, design and test.
| What you need | ASO tool | In-house ASO manager | Admiral Media |
|---|---|---|---|
| Keyword and competitor data | Yes | With a tool | Yes, with our tools |
| Decides what to change | No, you do | Yes | Yes, with a written plan |
| Writes metadata per market | No | If the hire speaks the languages | Yes, with local keyword research |
| Produces store creative | No | Needs a designer | Yes, AI Creative Factory included |
| Runs native A/B tests | No | Yes | Yes, on both stores |
| Benchmarks for your category | Generic data | Rarely | Yes, from our 1,000-app study |
| Monthly cost | A software subscription | A full-time salary | From €2,900 |
App store optimization (ASO) is the practice of growing the rank, click-through rate and install conversion of a mobile app on the Apple App Store and Google Play. It combines keyword strategy, store creative, metadata and continuous A/B testing of the listing.
An ASO agency owns your store listings as a growth channel: it researches keywords per market, writes and updates metadata, produces and tests store creative, builds Custom Product Pages and custom store listings, and reports what moved. At Admiral Media one senior ASO specialist runs all of it for your app.
Managed ASO covers keyword research and metadata for the App Store and Google Play, continuous optimization of titles, subtitles, keyword fields and descriptions, creative A/B testing on icons, screenshots and preview videos, a monthly report with peer benchmarks, and a senior ASO specialist with weekly calls and a shared Slack channel.
Managed ASO at Admiral Media starts from €2,900 per month for one app on the App Store and Google Play in one market. Each extra market or language adds €1,500 per month. A one-time ASO Audit costs €2,500 and is credited to your first month if you start a retainer within 30 days. Our ASO pricing guide explains what drives cost.
Metadata changes usually take a few weeks to show in rankings and search downloads, because the stores need time to index them and collect traffic. Creative tests need enough traffic to reach a result, often two to six weeks per test. Your 90-day plan sets the first milestones.
Read access to App Store Connect and Google Play Console, so we can see impressions, page views, conversion and downloads by source. You add us as a user with the role you choose; we never ask for passwords. Nothing goes live on your listing without your approval.
ASO tools give you keyword and competitor data, but they do not decide what to change or produce the creative. An agency makes sense when you need someone to own the keyword strategy, write the metadata, produce store creative and run tests every month. If you already have an in-house ASO lead, our Audit + Workshop option trains your team instead.
A consultant usually advises and your team does the work. A managed ASO agency does the work: metadata, creative, tests and reporting, with a specialist accountable for results. Admiral Media offers both: managed ASO, or an Audit + Workshop if you want advice and training for an in-house team.
Your proposal sets the term. Engagements start with a 90-day plan so there is time to ship changes and read results, and we review scope with you after that.
Yes. Admiral Media runs ASO across the Apple App Store and Google Play, including title, subtitle, keyword field, short and long descriptions, screenshots, icons, Custom Product Pages, custom store listings and in-app events.
Every paid click lands on a store page. A higher store conversion rate lowers your cost per install across every paid channel, and keyword-linked Custom Product Pages let each Apple Ads keyword group land on a page built for that intent.
Subscription apps and mobile games with real store traffic. Examples include NeuroNation in Korea, with +93% App Store search downloads, and Custom Product Pages for ImmoScout24 that cut buyer CPA on Apple Ads by 43%.
SEO targets web search engines like Google. ASO targets in-store search and discovery on the App Store and Google Play. The keyword logic, ranking signals and conversion metrics are all native to the stores.
Tell us your app and markets. A senior specialist talks you through what to fix first.
