Let’s Talk Ads, the playbook from operators actually scaling apps.
An app marketing podcast for people who ship. Each episode pairs a guest operator with the team scaling their channel, and pulls the curtain back on what actually moved the numbers. No hot takes, no vendor pitches, no slide decks.
Every episode, straight from the operators.
LatestWatchCreative Strategy & Effective Channel Mix
Julian Werner and Andre Kempe on building a creative testing loop that keeps compounding and picking the channel mix that actually moves your payback.
ASOWatchMastering Black Hat ASO & Advanced ASA
Juan David and Steve Young on the ASO moves iOS teams keep missing and the Apple Search Ads structure that actually holds up when you scale past the comfortable CPAs.
iOSWatchYour Way to iOS Profitability
Lucas Moscon and Antonio Gomez on how subscription apps actually get to profitable iOS scale. LTV modelling, payback windows and the moves that separate growth from burn.
LaunchWatchGetting Your App From Launch to Leaderboard
The sequence that takes a freshly launched mobile app from zero installs to a Top 100 category rank, and the cheap mistakes that quietly stall most launches.
CreativeWatchCreative Testing and Growth Loops
A full episode on the creative testing cadence that keeps compounding, plus the growth loops that quietly do the work when paid media runs out of room.
SubsWatchAn iOS Subscription Growth Masterclass
A full-length masterclass on how subscription apps actually get subscribers on iOS: the tests that matter, the ones that waste money and the dashboards that keep you honest.
Operators scaling apps at serious volume.
Every guest runs a real growth function at a real app. If they are on the show, they have shipped the thing they are talking about.
Want to see the full guest list? Browse every episode on YouTube →
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Every new Let’s Talk Ads episode, every speaking slot, plus one tactical growth teardown. Twice a month, written by the Admiral Media team. No fluff, no filler, no affiliate links.
Let’s Talk Ads, answered.
What is Let’s Talk Ads?
Let’s Talk Ads is the Admiral Media app marketing podcast. Each episode features an operator scaling a mobile app at serious volume, with an unfiltered conversation on user acquisition, ASO, Meta Ads, creative strategy and subscription growth.
How often do new episodes drop?
New episodes drop every other Wednesday on Spotify, Apple Podcasts and YouTube. You can also get each new episode in your inbox via the Growth Memo.
Who hosts Let’s Talk Ads?
The show is hosted by Andre Kempe, founder of Admiral Media, along with senior operators from the Admiral Media team who each lead a different paid channel or vertical.
How do I get on the show as a guest?
If you are scaling a mobile app and want to share what is working, reach out via the Admiral Media contact page. We record with operators who have shipped, not vendors selling tools.
Do you cover subscription apps, fintech, dating, wellness, edtech?
Yes. Episodes cover iOS subscription growth, Apple Search Ads, ASO, creative testing, channel mix, growth loops and launch strategy across subscription, fintech, dating, wellness and EdTech apps. The through line is operator insight, not vertical specialty.
Is Let’s Talk Ads sponsored?
No. Admiral Media owns and produces the show. No paid sponsorships, no vendor placements, no read-out ad reads.
Not sure if your app marketing is scaling the way it could?
Book a free growth audit with the Admiral Media team. We will show you what is working, what is leaking, and what the next 90 days should look like.