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4.9 on Clutch from 48 reviews150+ brands grown€500M+ ad spend managedOfficial partner ofMetaGoogleTikTokSnapchat
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AI creative agency · Mobile games and apps

AI ad creative for mobile games and apps

Senior creative strategists write the concepts. Generative AI produces video, UGC-style and static ads at volume. Editors finish and check every ad before it ships to Meta, TikTok, YouTube, Snapchat and Google.

  • 4.9 on Clutch from 48 reviews
  • €500M+ ad spend managed
  • 150+ brands grown since 2019
Official partner ofGoogleMetaTikTokSnapchat
  • Glovo
  • FreeNow
  • Omio
  • Cookpad
  • ShopBack
  • NeuroNation
  • Fastic
  • Thomas Sabo
  • Miles Mobility
  • Petit BamBou
  • Breeze
  • TorAlarm
  • Inshallah

The short answer

What an AI creative agency does for games and apps

Admiral Media is an AI creative agency for mobile games and apps. Our strategists write the concepts, generative AI produces the variants at volume, and human editors finish and check every ad, so you can test more ideas each week without losing your game's art style or your app's brand.

Creative is the biggest lever left in paid user acquisition. Platforms automate bidding and targeting, so the ad itself decides who you reach and what you pay. More good concepts, tested faster, is how CPI and cost per trial come down.

Provider
Admiral Media, founded 2019
Built for
Mobile games and subscription apps
Formats
Video, UGC-style, AI presenter, motion, static, carousel
Channels
Meta, TikTok, YouTube, Snapchat, Google, Reddit
Pricing
From €10,000 per batch of 20 video ads
Quality control
Human review of every ad before delivery
Proof
Star Chef 2: +45% ROAS. Fastic: 70% lower cost per result
Rating
4.9 on Clutch from 48 reviews

Two playbooks

Built for how games and apps actually grow

Mobile games

Creative that keeps the art style and lifts ROAS

Casual and mid-core audiences tire of ads fast. We keep a steady flow of new hooks while staying true to your characters and world.

  • Gameplay-led video, fail and win moments, level progression
  • Character upgrades and IP-consistent AI scenes
  • Hooks and lengths cut for Meta, TikTok, YouTube and Google
  • Winners judged on CPI and cohort ROAS, not views
Games user acquisition
Mobile apps

Creative that turns installs into subscribers

For subscription, fintech, health and dating apps, the ad has to make a promise the onboarding and paywall can keep.

  • UGC-style and AI presenter ads with agreed disclosure
  • Problem and solution stories, feature demos, offer statics
  • Localised variants per market, language and voice
  • Winners judged on cost per trial and trial-to-paid
App user acquisition

Published work

Real ads from the AI Creative Factory

A selection of client creative for games and apps. Formats are labelled; each was produced for a specific brief and channel.

Star Chef 2 ad showing a cooking game chef levelling up from level 1 to level 101
Level progression
Goalden League ad with three football characters at level 1, 50 and 101
Character upgrade
Goalden League gameplay ad with a goalkeeper save
Gameplay video
Football game static ad showing a free kick
Gameplay static
AI-generated presenter ad for the Goalden League football game
AI presenter
SwissBorg crypto app ad showing the portfolio screen
Product demo
ChatPDF study app ad with two students before an exam
Problem and solution
Petit BamBou meditation app ad showing an in-app lesson
Feature static
Inshallah app ad with a creator-style presenter
UGC style
Clary wellbeing app ad with a download button
Brand static
AI-generated ad imagining Noah with an iPhone
AI concept
yababa grocery delivery app ad with a first order discount
Offer static

More in the creative portfolio and the AI Creative Factory demo.

Case study · Mobile game

Star Chef 2: 10x the creative, same art style

Star Chef 2 cooking game artwork

99games needed far more ad concepts than their in-house team could make, without breaking Star Chef 2's visual style. Admiral's AI Creative Factory scaled production and ran a structured test plan.

“Admiral Media helped us scale creative production while staying consistent with StarChef 2's visual style and brand.”
Shilpa Bhat, VP Games, 99games
+45%ROAS
+55%CTR
−18%CAC
10xcreative output
Read the case study

Case study · Subscription app

Fastic: 70% lower cost per result

In 2026 the AI Creative Factory cut Fastic's cost per result by 70%, and the work won Silver in the AI category. Across our partnership Fastic grew to the world's #1 fasting app.

−70%cost per result
+639%installs
+439%revenue
SilverAI category 2026
Read the case study
Fastic intermittent fasting app screen

Published client results from individual engagements, not a forecast for your account.

How it works

Brief in, tested ads out

AI handles volume. People handle judgement: the concept, the brand, the claims and the call on which ad wins.

  1. BriefYour game or app, audience, store assets, brand rules and the metric that decides a winner.
  2. ConceptsStrategists write hooks, scripts and angles mapped to each channel and funnel stage.
  3. AI productionGenerative video, image and voice tools produce the agreed variants at volume.
  4. Human finishingEditors add music, subtitles and colour, then check brand, style and claims.
  5. Test and iterateAds ship in channel specs. Winners inform the next batch.

Pricing

Clear prices per creative batch

Concept, AI production and post-production included. Media budget and campaign management are separate.

Starter

€10,000

per batch · €500 per video ad

  • 20 video ads per batch
  • Up to 15 seconds each
  • Concept and production included
  • Dedicated creative strategist
  • Video and static formats
  • Human QA and post-production
Book a meeting
GrowthMost popular

€16,000

per batch · €400 per video ad

  • 40 video ads per batch
  • Up to 30 seconds each
  • Concept and production included
  • Bi-weekly strategy calls
  • All formats: video, UGC, static, carousel
  • A/B testing framework
Book a meeting
Pro

€29,000

per batch · €363 per video ad

  • 80 video ads per batch
  • Up to 60 seconds each
  • Concept and production included
  • Weekly strategy calls
  • All formats plus custom assets
  • Full-funnel creative strategy
Book a meeting

Need a different volume or video length? Book a meeting and we will scope it.

Clients and recognition

Trusted by growth teams at games and apps

“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanPhillip WaymanCMO, Fastic
“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckStefani StaeckHead of Mobile User Acquisition, Bonial
“Their structured testing approach helped us identify several new creative concepts that performed strongly and expanded our testing capabilities.”
Shilpa BhatVP Games, 99games

Questions

AI creative for games and apps, answered

Related: AI Creative Factory, AI UGC ads, AI video ads and playable ads.

What is an AI creative agency?

An AI creative agency plans, produces and tests ad creative with generative AI tools and human creative direction. Admiral Media is an AI creative agency for mobile games and apps: our strategists write the concepts, AI produces video, UGC-style, static and motion variants at volume, and editors finish and check every ad before delivery.

How much does AI ad creative cost at Admiral Media?

Creative is priced per batch, with concept, production and post-production included. Starter is €10,000 for 20 video ads of up to 15 seconds (€500 per ad), Growth is €16,000 for 40 video ads of up to 30 seconds (€400 per ad) and Pro is €29,000 for 80 video ads of up to 60 seconds (€363 per ad). Media budget and campaign management are separate.

Can AI creative stay true to my game's art style?

Yes, if the style is defined in the brief and every output is reviewed. For Star Chef 2, 99games' VP Games said Admiral Media helped them scale creative production while staying consistent with the game's visual style and brand. The published case reports +55% CTR, +45% ROAS and 18% lower CAC.

Which ad formats work for mobile games?

Gameplay-led video, level and character progression, fail and win moments, character-led stories and AI presenter or UGC-style ads. Each concept ships in several hooks and lengths so it can be tested on Meta, TikTok, YouTube, Snapchat and Google. Playable ads are covered on our playable ads page.

Which ad formats work for subscription apps?

UGC-style presenters, problem and solution stories, feature demos, offer statics and social proof. The promise in the ad should match the onboarding and paywall, and results should be read on trial starts and paid conversion, not clicks alone.

How do you judge whether an AI ad is working?

Hook rate and click-through rate tell you if the ad earns attention. The decision is made on cost per install and cohort ROAS for games, and on cost per trial and trial-to-paid conversion for apps, using your own campaign data.

Are AI UGC ads disclosed, and who owns the rights?

Language, disclosure, usage rights and human review are agreed in the brief before production. Synthetic presenter ads are compared against real creator content in your own campaigns.

Do you also run the media buying?

Yes. Admiral Media runs paid user acquisition on Meta, TikTok, Google, Apple Ads and Snapchat for apps and games. If you want campaign management alongside creative production, we scope both in one proposal.

Book a meeting

Get more winning ads every week

Tell us your game or app, channels and the metric you are judged on. We will review your brief and discuss the next step.

  • 4.9 on Clutch
  • Scope agreed together
  • From €10,000 per batch

Tell us about your growth

No pitch deck, no obligation.


Get in touch with us

AI Creative Factory

Pick a plan. We handle the rest.

Pick a plan and we handle the concept, the AI production, and the human QA. You receive high-quality video ads, ready for upload. Batch after batch.

Starter

For brands ready to test more creatives.

€10,000/ batch

€500 per video ad

  • 20 video ads per batch
  • Up to 15 seconds each
  • Built on your brand guidelines
  • Trained with competitor research
  • Dedicated creative strategist
Get started

Pro

For large-scale ad spend.

€29,000/ batch

€363 per video ad

  • 80 video ads per batch
  • Up to 60 seconds each
  • Built on your brand guidelines
  • Trained with competitor research
  • Dedicated creative strategist
Get started

Every plan includes AI-produced, human-refined, channel-ready creatives. One month rolling, so you can cancel anytime.