App event optimization explained: how to choose the in-app event your Google, Meta and TikTok app campaigns bid on, with platform thresholds and case results.
Learn how to calculate mobile app LTV, read it early, and turn it into bid targets, with Admiral Media case study results and 2026 benchmarks.
A Q4 user acquisition strategy for mobile apps: when to test, defend, and scale through Black Friday and the New Year, with category timing and sourced data.
Subscription app pricing strategy for 2026: benchmark data, the Plan-Fit Matrix for weekly, monthly or annual plans, store rules and a break-even calculator.
Push notification strategy for mobile apps: 2026 opt-in benchmarks, a Send-or-Hold Test for every message, iOS vs Android rules and a reach calculator.
AI app user acquisition is the practice of buying users for AI-native mobile apps in a way that accounts for two forces traditional mobile marketing
App free trial optimization is the practice of designing a subscription app’s trial length, paywall, first session and paid-media bidding so trial starts become paying subscribers at the lowest cost per paid subscriber. Admiral Media’s guide covers 2026 benchmarks, platform rules and bidding.
App onboarding optimization is the practice of designing and testing the first-session experience, from the moment a user opens an app after install to the
YouTube ads for mobile apps are video-based app install and engagement ads that run through Google’s advertising network, almost always through Google App Campaigns, using
App churn rate is the share of users who stop using or paying for an app in a period. Admiral Media breaks down the six stages where churn happens and how to fix each one.
