SEO

Agentic AI marketing is the use of autonomous AI agents that can plan, decide, and execute campaign actions across the performance marketing stack with limited

CTV advertising for apps is the practice of running video ads inside streaming TV apps (Roku, Fire TV, Apple TV, smart TVs, and OTT services

Incrementality testing is a measurement method that isolates the installs, registrations, or purchases that paid advertising actually caused, by comparing a group exposed to ads

Predictive LTV bidding is a user acquisition method that feeds ad platforms a predicted lifetime value for each prospective user, so the auction optimizes toward

A web to app funnel is a user acquisition flow that sends paid traffic to a mobile web landing page or web checkout first, captures

AI app discovery is the process by which users find and choose mobile apps through generative search surfaces, including Google AI Overviews and AI assistants

AdAttributionKit (AAK) is Apple’s privacy-preserving ad attribution framework for iOS, introduced to extend and eventually succeed SKAdNetwork as the primary way advertisers measure app installs

Mobile performance marketing trends 2026 describe the measurable shifts in how mobile apps acquire, retain, and monetize users through paid media this year: tighter measurement

AI video generators are tools that turn text prompts or reference images into short video clips, complete with motion and, increasingly, native audio. The question

An app marketing agency Zurich brands rely on is a performance marketing partner that runs paid user acquisition, ASO, creative production, and measurement for mobile