Growth and creative in one team
Media buyers and AI creative producers work side by side, so new ads are built for the channel and judged on live results.
Agency comparison
Admiral Media vs AppAgent compared: games-only vs apps and games, UA, creative, ASO, engagement terms and Clutch ratings, sourced in October 2026.
Last verified 4 October 2026Published by Admiral Media, one of the two agencies comparedEvery AppAgent fact links to its source
Both run user acquisition, ASO and ad creative for mobile games, and both hold a 4.9 rating on Clutch.
Key facts
What each offers
Based on what each agency publishes about its own services, checked 4 October 2026. Partly means the service exists in a narrower form.
About Admiral Media
Media buyers and AI creative producers work side by side, so new ads are built for the channel and judged on live results.
AI UGC, video and static ads at published batch prices: EUR 10,000 for 20 videos, EUR 16,000 for 40, EUR 29,000 for 80.
The specialists you meet run the work. Monthly retainers, a fee separate from your media budget, no long lock-ins.
Paid UA on Meta, TikTok, Google, Apple Ads, Snapchat and Telegram, plus ASO from EUR 2,900 per month per app and market.
In detail
| Criterion | Admiral Media | AppAgent |
|---|---|---|
| Founded and HQ | 2019, remote team | 2016; main operating hub in Prague, with a US entity (AppAgent, LLC)[2] |
| Team size | Senior specialists manage accounts directly | About 40 specialists, per its own site[2] |
| Focus | Mobile apps and games, plus ecommerce and shopping apps | Mobile games only, with strong experience in casual and mid-core games (its own words)[2] |
| Core services | Paid UA, AI creative, ASO, CRO and AEO | Growth strategy, user acquisition, creative development, ASO and revenue optimisation[8] |
| Ad channels | Meta, TikTok, Google (Search, App campaigns, YouTube), Apple Ads, Snapchat and Telegram | No standalone list; its cases name Facebook, Google Ads, Twitter, Vkontakte, Apple Search Ads, Snapchat and Reddit[4] |
| Creative production | AI Creative Factory: AI UGC, video and static | Gameplay, original, UGC, 3D and live-action ads, plus app store creatives[5] |
| ASO | iOS and Google Play, from EUR 2,900 per month per app and market | Yes: metadata, store CRO and localisation within its Growth Program[4] |
| AI search (AEO/GEO) | AEO (AI search visibility) service, plus a free GEO Checker | Not listed among its services[8] |
| Pricing model | Monthly management fee (flat retainer or % of media spend), separate from media; no long lock-ins | Starts with GamePlan, a 2 to 4 week diagnostic that ends with 3 collaboration options; prices not published[6] |
| Published minimum | No minimum published; ASO from EUR 2,900 per month per app and market | Recommends a minimum monthly media budget of $25k; typically a 6-month minimum commitment[4] |
| Clutch rating | 4.9 from 48 reviews | 4.9 from 34 reviews[7] |
In their words
“AppAgent is not a generalist marketing agency. Its focus is mobile games.”
AppAgent names casual, mid-core, puzzle, word, simulation, strategy, 4X and live-service games as the genres it fits.
Source [2] · checked 4 October 2026“we offer a money-back guarantee if no actionable insights are found”
This covers GamePlan, the 2 to 4 week diagnostic that starts every AppAgent engagement.
Source [6] · checked 4 October 2026“AdAgent is AppAgent’s human-guided AI creative engine built for mobile game advertising.”
AppAgent pairs AdAgent with in-house gameplay, 3D, live-action and UGC ad production.
Source [2] · checked 4 October 2026Published results
AppAgent focuses on mobile games. Admiral Media works on games and on apps such as dating, insurance and subscription apps, so one team can cover a mixed portfolio.
−66%cost per subscription · FET case studyAppAgent starts with its GamePlan diagnostic and typically asks for a 6-month minimum commitment. Admiral Media works on monthly retainers with no long lock-ins.
Admiral Media pairs its AI Creative Factory with UA on Meta, TikTok, Google, Apple Ads, Snapchat and Telegram. AppAgent builds gameplay, 3D, live-action and UGC ads in-house, with AdAgent for AI-assisted work.
+45%ROAS · Star Chef 2 case studyFit
AppAgent works only on games and starts every engagement with GamePlan.
Admiral Media runs UA and creative for both games and apps.
Admiral Media works on monthly retainers with no long lock-ins.
Both run UA and in-house creative for games, so fit comes down to engagement terms and creative style.
Pricing
A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget, with no long lock-ins. ASO from EUR 2,900 per month per app and market. AI Creative Factory: EUR 10,000 / 16,000 / 29,000 per batch of 20 / 40 / 80 videos.
Not published. Clutch lists a minimum project size of $25,000+ (checked 4 Oct 2026).
Switching
Clients and recognition
“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, Bonial“We were especially impressed by their professionalism, speed, and level of expertise.”
Sarah FronckevicCMO, BreezeQuestions
Either can fit a games studio: AppAgent if you want a games-only partner, Admiral Media if you also run apps or want monthly terms. AppAgent starts with its GamePlan diagnostic. Admiral Media has a published game result of +45% ROAS for Star Chef 2.
AppAgent's focus is mobile games. Its About page says: "While we’ve worked with almost every app store category, we focus on gaming." Admiral Media works with both apps and games.
Admiral Media publishes its prices and AppAgent does not. AppAgent recommends a minimum monthly media budget of $25k, typically asks for a 6-month commitment, and its Clutch profile lists a $25,000+ minimum project size (checked 4 Oct 2026). Admiral Media charges a monthly management fee, ASO from EUR 2,900 per month per app and market, and AI creative from EUR 10,000 per 20 videos.
GamePlan is AppAgent's strategy diagnostic for mobile games, run over 2 to 4 weeks before any programme starts. It ends with 3 options for working together, and AppAgent offers a money-back guarantee if no actionable insights are found.
Yes. AppAgent uses AdAgent, which it calls a human-guided AI creative engine for mobile game ads. Admiral Media's AI Creative Factory makes AI UGC, video and static ads in batches of 20, 40 or 80 videos.
Sources and method
Each AppAgent fact was read on its own website or public profile on 4 October 2026 and is quoted or summarised without estimates. Admiral Media figures come from admiral.media and published case studies. We re-check this page every 90 days. If anything here is out of date or wrong, tell us through the contact page and we will review it within 5 working days.
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