Creative and media in one loop
The people who make your ads also buy the media, so every new concept is judged on installs, subscriptions and ROAS.
Agency comparison
AppAgent is a games-focused agency that starts with a 2 to 4 week diagnostic. Admiral Media puts new tests live in your first month and scales creative with AI: ten times the output and +45% ROAS for Star Chef 2.
Last verified 4 October 2026Published by Admiral Media, one of the two agencies comparedEvery AppAgent fact is sourced and dated
Both run user acquisition, ASO and ad creative for mobile games.
Key facts
What each offers
Based on what each agency publishes about its own services, checked 4 October 2026. Partly means the service exists in a narrower form.
About Admiral Media
The people who make your ads also buy the media, so every new concept is judged on installs, subscriptions and ROAS.
Our AI Creative Factory cut Fastic's cost per result by 70% and won Silver for AI at The Drum Awards for Marketing EMEA 2026.
Founded in 2019 by Andre Kempe, who has scaled apps for 15+ years. The specialists you meet run your account.
From +45% ROAS for the game Star Chef 2 to 43% lower CPA on Apple Ads for ImmoScout24 and +320% ROAS for ChatPDF.
In detail
| Criterion | Admiral Media | AppAgent |
|---|---|---|
| Founded and HQ | 2019, by Andre Kempe (15+ years scaling apps); remote senior team | 2016; main operating hub in Prague, with a US entity (AppAgent, LLC)[2] |
| Team size | Senior specialists only: the people you meet run your account | About 40 specialists, per its own site[2] |
| Focus | Mobile apps and games, plus ecommerce: 200+ apps scaled, €500M+ ad spend managed | Mobile games only, with strong experience in casual and mid-core games (its own words)[2] |
| Core services | Paid UA, AI creative, ASO, CRO and AEO, run by one senior team | Growth strategy, user acquisition, creative development, ASO and revenue optimisation[8] |
| Ad channels | Meta, TikTok, Google (Search, App campaigns, YouTube), Apple Ads, Snapchat, Moloco and Telegram; official partner of Meta, Google, TikTok and Snapchat | No standalone list; its cases name Facebook, Google Ads, Twitter, Vkontakte, Apple Search Ads, Snapchat and Reddit[4] |
| Creative production | AI Creative Factory: AI UGC, video and static in batches of up to 80 videos; Silver for AI, The Drum Awards EMEA 2026 | Gameplay, original, UGC, 3D and live-action ads, plus app store creatives[5] |
| ASO | iOS and Google Play: localised Korean metadata brought NeuroNation 93% more downloads | Yes: metadata, store CRO and localisation within its Growth Program[4] |
| AI search (AEO/GEO) | AEO measured on enquiries: ChatGPT visitors are 4.6x more likely to contact us; free GEO Checker | Not listed among its services[8] |
| Pricing model | Monthly management fee (flat retainer or % of media spend), separate from media | Starts with GamePlan, a 2 to 4 week diagnostic that ends with 3 collaboration options; prices not published[6] |
| Published minimum | Quoted in a written proposal after a 30-minute call | Recommends a minimum monthly media budget of $25k; typically a 6-month minimum commitment[4] |
| Clutch rating | 4.9 from 48 reviews; Clutch Global Champion 2025 | 4.9 from 34 reviews[7] |
Their own claims
Quoted from AppAgent’s own pages. These are self-descriptions, not independent results.
“AppAgent is not a generalist marketing agency. Its focus is mobile games.”
AppAgent names casual, mid-core, puzzle, word, simulation, strategy, 4X and live-service games as the genres it fits.
Source [2] · checked 4 October 2026“AdAgent is AppAgent’s human-guided AI creative engine built for mobile game advertising.”
AppAgent pairs AdAgent with in-house gameplay, 3D, live-action and UGC ad production.
Source [2] · checked 4 October 2026Our edge, with proof
AppAgent pairs in-house production with AdAgent, its human-guided AI engine. Admiral Media's AI Creative Factory gave Star Chef 2 ten times the creative output in the game's own art style, with +55% CTR.
+45%ROAS · Star Chef 2 case studyAppAgent's published cases name channels such as Facebook, Google Ads, Apple Search Ads, Snapchat and Reddit. Admiral Media also scales on programmatic DSPs such as Moloco.
−74%CPI · PURE case studyAppAgent starts with its GamePlan diagnostic. Admiral Media maps your accounts in week one and puts new creative live in weeks three to four.
Fit
AppAgent works only on games and starts every engagement with GamePlan.
Admiral Media runs UA and creative for both, with +45% ROAS for Star Chef 2 and 66% lower cost per subscription for the FET dating app.
Admiral Media maps your accounts in week one and puts its first creative tests live in weeks three to four.
Admiral Media's AI Creative Factory keeps new game ads coming at volume: ten times the creative output for Star Chef 2, with +45% ROAS, on a monthly retainer.
Pricing
A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget. ASO is quoted in a written proposal after a 30-minute call. AI Creative Factory: EUR 10,000 / 16,000 / 29,000 per batch of 20 / 40 / 80 videos.
Not published. Clutch lists a minimum project size of $25,000+ (checked 4 Oct 2026).
Switching
Clients and recognition
“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNation“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, BonialQuestions
AppAgent fits studios that want a games-focused partner and a structured diagnostic before any programme starts. Admiral Media fits studios that want new tests live in the first month and AI creative at volume: its AI Creative Factory gave Star Chef 2 ten times the creative output and +45% ROAS.
AppAgent's focus is mobile games. Its About page says: "While we’ve worked with almost every app store category, we focus on gaming." Admiral Media works with apps and games, with app results such as 66% lower cost per subscription for FET and +320% ROAS for ChatPDF.
Admiral Media publishes its AI creative prices and AppAgent does not publish prices. AppAgent recommends a minimum monthly media budget of $25k, typically asks for a 6-month commitment, and its Clutch profile lists a $25,000+ minimum project size (checked 4 Oct 2026). Admiral Media charges a monthly management fee, quotes ASO in a written proposal after a 30-minute call, and prices AI creative from EUR 10,000 per 20 videos.
GamePlan is AppAgent's strategy diagnostic for mobile games, run over 2 to 4 weeks before any programme starts. It ends with 3 options for working together, and AppAgent offers a money-back guarantee if no actionable insights are found.
Yes. AppAgent uses AdAgent, which it calls a human-guided AI creative engine for mobile game ads. Admiral Media's AI Creative Factory makes AI UGC, video and static ads in batches of 20, 40 or 80 videos, and gave Star Chef 2 ten times the creative output while keeping its art style.
Sources and method
Each AppAgent fact was read on its own website or public profile on 4 October 2026 and is quoted or summarised without estimates. Admiral Media figures come from admiral.media and published case studies. We re-check this page every 90 days. If anything here is out of date or wrong, tell us through the contact page and we will review it within 5 working days.
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