Apps, Games & ecommerce – we accelerate your business with AI‑powered creative and performance marketing.
Fastic is the world’s #1 fasting app. We helped get it there. And the AI system we built to keep its ads fresh, the AI Creative Factory, just won Silver at The Drum Awards for Marketing EMEA 2026. It makes a lot more creative for a lot less money, and it still looks like Fastic.
Silver Winner · AI Category 2026
The Drum awarded our AI Creative Factory Silver in the AI category, next to the best marketing work in EMEA. It’s the system that made Fastic’s ads cheaper to make and better on the feed at the same time.
We helped take Fastic from challenger to the world’s #1 fasting app. Then we changed how its ads get made, so every euro worked harder.
Subscription apps live and die by fresh creative.
Every week the feed wants new angles, new hooks, new formats. Make all of that by hand and something gives: either performance slips, or the brand drifts. Fastic needed both to hold, at a pace no manual studio could match.
The math was brutal. More creative meant more cost. Less creative meant fatigue and rising install prices. The only way out was to change how the creative got made.
So we built the AI Creative Factory. AI makes the volume, live data keeps the best-performing ads and drops the rest, and a set of brand rules keeps everything looking like Fastic. The result: more creative, lower cost, same brand.
Generative AI spins up hundreds of on-brand variants from proven angles in hours, not weeks.
Every ad is scored on live performance while it runs, so the data makes the call, not a gut feeling.
Templates and brand rules keep every ad on brand, so nothing slips as the volume goes up.
What works feeds back into the next round, so the whole thing gets sharper the longer it runs.
A handful of the hooks the AI Creative Factory generated and ran for Fastic, from fully AI-generated concepts to UGC-style formats. Tap to play, tap the speaker for sound.
It became the most efficient creative setup Fastic has ever run: more ads that actually work, at a volume no hand-built studio can match, and consistent enough to win Silver in the AI category at The Drum Awards for Marketing EMEA 2026.
AI should not sit on the sidelines of marketing. It should power every stage of it.
It’s Admiral Media’s system for making ad creative with AI. Generative AI produces hundreds of on-brand versions, live data keeps the ones that perform, and a set of brand rules keeps them all looking right, so an app can run far more creative without losing performance or drifting off brand.
Over our work together, Fastic became the world’s #1 fasting app, with growth that included +639% installs, +1,655% purchases, +439% revenue and +952% monthly active users. In 2026, the AI Creative Factory cut Fastic’s cost per result by 70%.
Admiral Media’s AI Creative Factory work for Fastic won Silver in the AI category at The Drum Awards for Marketing EMEA 2026, up against the best AI marketing in the region.
It makes far more strong ad variants than a hand-built team can, then lets live data keep only the ones that perform. That keeps the feed fresh, fights ad fatigue, and pulls cost per install and cost per result down as you spend more.
Want this for your app? We’ll point the AI Creative Factory at your ads: more of them working, a lower cost per result, and a brand that holds up no matter how much you scale.
