Apps, Games & ecommerce – we accelerate your business with AI‑powered creative and performance marketing.
500+ creatives produced for mobile game publishers. Admiral Media’s creative system tests fast, scales winners, and maintains the creative velocity needed to compete in paid UA.
Build Your Creative Engine See Creative SamplesEnd-to-end creative production and strategy built for mobile game performance marketing.
Interactive playable ads that let users try core game mechanics before installing. Highest engagement format for midcore and puzzle games.
Authentic user-generated style content and micro-influencer footage edited into paid ad formats for TikTok, Meta, and YouTube.
We test 5–10 distinct hook concepts per sprint. Hook-rate data drives creative selection before we invest in full-length production.
Test fast, scale winners. Our weekly creative pipeline produces new variants based on performance signals — not guesswork.
Video (6–30s), static, carousel, and playable formats produced for each platform’s native specifications and algorithm requirements.
Every creative brief is built for your specific genre — fail-state for hypercasual, narrative hooks for RPG, speedrun for casual puzzle.
From audit to scaled creative engine in five repeatable steps.
We audit your existing creative library against genre benchmarks — hook-rate, IPM, CTR, and CVR — to identify gaps and winning patterns.
10 new hook concepts launched in a dedicated test campaign. Winner identified by hook-rate (3-second view rate) within 7–10 days.
Winning hook adapted across 6 format types and 3 aspect ratios. Full creative matrix produced for TikTok, Meta, and YouTube.
Top performers get budget. New variants produced every two weeks to prevent creative fatigue and maintain CPI efficiency.
Weekly performance review feeds new briefs. Creative direction shifts based on IPM, CTR, and CPI data — not opinions.
IPM improved 3.5x within 4 weeks of implementing the hook testing framework. Fail-state format outperformed tutorial by 2.2x.
UGC hybrid creative reduced CPI by 42% vs studio ads on TikTok. 18 winning creatives produced across 3 platforms in 60 days.
Playable ad format drove 28% lower CPA than video on Meta. Creative velocity system delivered 20 new concepts per month at scale.
What makes a high-performing mobile game ad creative?
A strong hook in the first 1–3 seconds is the number one factor. Gameplay footage consistently outperforms polished studio ads in most genres because it sets accurate expectations and attracts higher-intent users. After the hook, clear install intent (show the game, not the brand) drives CVR.
How many creatives should a mobile game test per month?
10–20 new concepts minimum. The creative refresh rate is directly correlated with CPI efficiency — games that test fewer than 5 creatives per month typically see CPI increase 20–40% over 90 days as creative fatigue sets in. Velocity is a competitive advantage.
Which ad format works best for mobile games?
Video (6–15 second) for awareness and install intent across TikTok and Meta. Playables for high-engagement genres like puzzle and strategy where interactivity signals commitment. UGC for social proof and virality. Format selection should be validated per channel and genre — there is no single universal answer.
Admiral Media’s creative team will audit your existing assets and build a creative strategy designed to scale your game’s installs.
Build Your Creative Engine
