Split strategies
Google and Apple Ads are often run by different people, so keywords, bids and reporting never line up.
Paid search · Senior growth team
Google App campaigns, Google Search and Apple Ads run as one keyword and measurement plan, and bid towards paying users. Not clicks.
The paid search problem
Google and Apple Ads are often run by different people, so keywords, bids and reporting never line up.
Broad terms soak up spend while high-intent category searches go underfunded.
Smart bidding learns from the events you send it. Installs alone teach it to buy installs.
What we run
Published client results
Each figure comes from a published Admiral case study. They are client results, not a forecast for your app.
Clients and recognition
“Admiral Media were extremely helpful and efficient in making Apple's Custom Product Pages work for us.”
Alexandra ZinnowLead PPC, Digital Marketing, ImmoScout24“We were especially impressed by their professionalism, speed, and level of expertise.”
Sarah FronckevicCMO, Breeze“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, FasticHow we work
It plans and runs the ads that appear when people search for what you offer. For Admiral Media that means Google App campaigns, Google Search, Apple Ads and Google Shopping, with keywords, bidding, creative and measurement handled by one team.
Google App campaigns are automated and spread budget across Search, Google Play, YouTube and Discover. Apple Ads place your app at the top of App Store search results for chosen keywords on iOS. We run both under one keyword and measurement plan.
Yes. We review structure, keywords, match types, bidding and tracking first, fix what is broken, then scale what works. You keep full ownership of your accounts and data.
Against cost per acquisition, ROAS, subscriptions and revenue. For apps we connect your MMP, such as Adjust, AppsFlyer or Singular, and send real in-app events to Google and Apple so they bid towards value.
Campaigns get traffic within days. Judging cost per acquisition takes longer, because bidding first needs clean conversion data. We agree review points with you at the start.
A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget you pay Google and Apple. Retainers are transparent and monthly, with no long lock-ins and no budget minimums. We recommend a media budget after the first call.
Talk to our team
Share your app, target markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
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