Short answer
A Spark Ad is a native TikTok ad format that runs an organic TikTok post as an ad. The post can come from your own account or from a creator who authorises it, and it keeps its native features.
What viewers can do
- Tap the call to action or caption to reach your landing page or app store listing.
- Tap the profile photo or name, or swipe left, to visit the account behind the post.
- Tap the plus sign to follow that account.
- Tap the sound to explore the music.
How it works
- You link your own TikTok account, or a creator gives you an authorisation code for a specific post.
- You can set how long the authorisation lasts to fit the campaign.
- Spark Ads have no video duration limit, because the content is an existing organic post.
In practice
Spark Ads suit apps and games that work with creators, because the ad looks and behaves like normal TikTok content and can grow your profile while it drives installs. Agree usage rights and the authorisation period with each creator upfront. Run Spark and non-Spark versions of a winning concept side by side, and compare them on cost per install or in-app event.
See how we run creator-led TikTok campaigns on our TikTok ads agency page.
Sources checked 4 October 2026
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