How many followers do you need on Facebook to get verified?
Short answer
None. Meta sets no follower minimum. The blue notable badge needs an authentic, unique, complete and notable Page or profile, while the paid Meta Verified subscription and the free grey Facebook Verified badge need no notability.
The three kinds of badge
- Facebook Verified: a free grey badge showing a real person is behind the profile, based on activity and information provided.
- Meta Verified: a paid subscription with a blue badge, extra support and impersonation protection.
- Notable badge: a blue badge for public figures, celebrities and brands that meet Meta’s criteria.
Criteria for the notable badge
- Authentic: a real person, registered business or entity.
- Unique: one Page or profile per person or business, except language-specific ones.
- Complete: an about section, a profile photo and recent activity, including at least one post.
- Notable: well known and often searched. Meta reviews coverage in multiple news sources and ignores paid or promotional content.
In practice
A badge is not part of Meta’s setup for app ads. To promote an app, Meta asks for a registered app, a linked ad account and the Facebook SDK with app events. If your studio or brand wants a badge for trust, link the Page from your website and store listing, or subscribe to Meta Verified.
See how we run Meta for apps and games on our Facebook ads agency page.
Related Meta (Facebook) questions
- Is $100 enough for Facebook ads?
- Are Facebook ads worth it?
- What's a good budget for Facebook ads?
- How much does Facebook pay per 1,000 views?