Admiral Media runs TikTok user acquisition for mobile games and apps, with creative systems built to drive installs at scale and measurable ROAS.
Scale Your Mobile Game on TikTok View Case StudiesFull-stack TikTok user acquisition for mobile games — from creative strategy to SKAN measurement.
Genre-native creative briefs built around what converts in each game category on TikTok’s algorithm.
We blend authentic gameplay captures with UGC-style hooks to maximise thumb-stop rate and install intent.
Separate campaign architectures for iOS (SKAN) and Android (GA4 + MMP), bidding strategies tuned per OS.
We activate the right TikTok ad format per budget tier — from In-Feed App Installs to TopView for mass reach.
Systematic 3-second hook testing across 10–20 creative variants per sprint. Data-led iteration, not guesswork.
SKAN 4.0 conversion value mapping aligned to D7 ROAS signals. We configure, validate, and optimise your MMP setup.
A repeatable five-step system that moves from genre insight to scaled installs.
We audit your game genre, competitive creative landscape, and TikTok trending formats to set a baseline CPI target and creative direction.
We produce genre-specific briefs covering hook types, format mix (fail-state, tutorial, gameplay), and UGC sourcing strategy.
Separate iOS and Android campaigns, audience warm/cold splits, and bid strategy configured for TikTok’s learning algorithm.
Hook-rate and CPI-driven creative testing across 10–20 variants. We identify winning assets within two weeks of launch.
Winning creatives get budget scaled. Losers get paused and learnings feed the next production sprint.
Star Chef 2 is our published mobile game case. The two TikTok results next to it come from apps. Each links to the full case study.
Cooking game by 99games. +45% ROAS and +55% CTR with AI-generated ad creatives made in the game’s own visual style. Read the case study
Video editing app on TikTok. +566% conversion rate (SKAN) and 50% lower CPI. Read the case study
App on TikTok. 40% lower cost per signup. Read the case study
What TikTok ad format works best for mobile games?
In-Feed App Install ads with 3–5 second hooks perform best. For hypercasual, fail-state and tutorial formats drive the strongest conversion. For midcore, cinematic gameplay with narrative tension outperforms. Format selection should be validated with hook-rate data before scaling.
What CPIs can I expect on TikTok for mobile games?
Hypercasual: $0.25–$0.80 Android, $0.50–$1.50 iOS. Casual: $0.80–$2.50. Midcore: $2.50–$6.00. Genre and creative quality are the biggest variables — a strong hook can reduce CPI by 40–60% within the same campaign.
How much budget do I need for TikTok mobile game UA?
$5,000/month is the minimum to gather meaningful data. $15,000+ is needed to exit TikTok’s learning phase within two weeks and begin meaningful ROAS optimisation. Scaling beyond $50K/month requires a dedicated creative refresh system.
Talk to Admiral Media’s TikTok gaming specialists. We’ll audit your current setup and build a growth plan.
Scale Your Mobile Game on TikTok
