Growth and creative in one team
Media buyers and AI creative producers work side by side, so new ads are built for the channel and judged on live results.
Agency comparison
Admiral Media vs REPLUG compared: OEM ads and tracking audits vs paid UA and AI creative, plus ASO, channels, pricing model and Clutch, checked Oct 2026.
Last verified 4 October 2026Published by Admiral Media, one of the two agencies comparedEvery REPLUG fact links to its source
Both offer ASO, paid UA and creative for mobile apps, and both hold a 4.9 rating on Clutch.
What each offers
Based on what each agency publishes about its own services, checked 4 October 2026. Partly means the service exists in a narrower form.
About Admiral Media
Media buyers and AI creative producers work side by side, so new ads are built for the channel and judged on live results.
AI UGC, video and static ads at published batch prices: EUR 10,000 for 20 videos, EUR 16,000 for 40, EUR 29,000 for 80.
The specialists you meet run the work. Monthly retainers, a fee separate from your media budget, no long lock-ins.
Paid UA on Meta, TikTok, Google, Apple Ads, Snapchat and Telegram, plus ASO from EUR 2,900 per month per app and market.
In detail
| Criterion | Admiral Media | REPLUG |
|---|---|---|
| Founded and HQ | 2019, remote team | 2020; Berlin[10] |
| Team size | Senior specialists manage accounts directly | Not published on its site; LinkedIn lists 11-50 employees[10] |
| Focus | Mobile apps and games, plus ecommerce and shopping apps | No stated vertical focus; cases include fintech, news, audiobook, mobility, dating and food apps and one game[8] |
| Core services | Paid UA, AI creative, ASO, CRO and AEO | ASO, paid UA, OEM advertising, growth consulting, tracking and analytics, MMP audits, creative, CRM[1] |
| Ad channels | Meta, TikTok, Google (Search, App campaigns, YouTube), Apple Ads, Snapchat and Telegram | Apple Search Ads, Google App Campaigns, Facebook, Instagram and TikTok, plus OEM on-device ads[4] |
| Creative production | AI Creative Factory: AI UGC, video and static | Creative Studio: store screenshots, videos, UGC, banners and GIFs; AI production not listed[7] |
| ASO | iOS and Google Play, from EUR 2,900 per month per app and market | Managed ASO, custom product pages, A/B testing and store creative optimisation[6] |
| Pricing model | Monthly management fee (flat retainer or % of media spend), separate from media; no long lock-ins | Not published |
| Published minimum | No minimum published; ASO from EUR 2,900 per month per app and market | Not published on its site; Clutch lists a $25,000+ minimum project size[9] |
| Clutch rating | 4.9 from 48 reviews | 4.9 from 23 reviews[9] |
In their words
“REPLUG is an independent provider in the OEM space”
REPLUG runs on-device ads in phone makers' ecosystems, such as Xiaomi, as a named service.
Source [5] · checked 4 October 2026“We are a performance-driven mobile app marketing agency.”
REPLUG's homepage also offers an MMP and SKAN 4.0 audit to fix tracking before scaling.
Source [1] · checked 4 October 2026“increase in monthly organic installs by 240%”
This is from REPLUG's published ASO case for the crypto app Bitvavo.
Source [8] · checked 4 October 2026Published results
REPLUG adds OEM on-device ads and MMP and SKAN audits to its UA work. Admiral Media pairs paid UA with its AI Creative Factory for AI UGC, video and static ads.
+320%ROAS · ChatPDF case studyREPLUG's published cases are mostly non-game apps, with one match-3 game. Admiral Media runs UA for both apps and games.
+45%ROAS · Star Chef 2 case studyAdmiral Media publishes its ASO and AI creative prices. REPLUG does not publish prices on its site.
Fit
REPLUG offers OEM advertising as a named service.
REPLUG runs MMP and SKAN audits as a named service.
Admiral Media runs UA for games and sells AI creative in batches of 20 to 80 videos.
Both run ASO and paid UA for subscription apps.
Pricing
A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget, with no long lock-ins. ASO from EUR 2,900 per month per app and market. AI Creative Factory: EUR 10,000 / 16,000 / 29,000 per batch of 20 / 40 / 80 videos.
Not published. Clutch lists a minimum project size of $25,000+ (checked 4 Oct 2026).
Switching
Clients and recognition
“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, Bonial“We were especially impressed by their professionalism, speed, and level of expertise.”
Sarah FronckevicCMO, BreezeQuestions
Admiral Media is the more direct fit for games: it runs paid UA for games and has a published +45% ROAS result for Star Chef 2. REPLUG's published cases are mostly non-game apps, with one match-3 game.
No. The brand on its website is still REPLUG; rplg is only its domain (rplg.io). The link-shortener at replug.io is an unrelated product.
Admiral Media publishes its prices and REPLUG does not. REPLUG's Clutch profile lists a $25,000+ minimum project size (checked 4 Oct 2026). Admiral Media charges a monthly management fee, ASO from EUR 2,900 per month per app and market, and AI creative from EUR 10,000 per 20 videos.
No. Admiral Media's channels are Meta, TikTok, Google (Search, App campaigns, YouTube), Apple Ads, Snapchat and Telegram. REPLUG offers OEM on-device ads as a named service.
Both run ASO for iOS and Google Play, so pick on the rest of the scope. REPLUG has a large published ASO case library across European apps. Admiral Media publishes its ASO price: from EUR 2,900 per month per app and market.
Sources and method
Each REPLUG fact was read on its own website or public profile on 4 October 2026 and is quoted or summarised without estimates. Admiral Media figures come from admiral.media and published case studies. We re-check this page every 90 days. If anything here is out of date or wrong, tell us through the contact page and we will review it within 5 working days.
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