Growth and creative in one team
Media buyers and AI creative producers work side by side, so new ads are built for the channel and judged on live results.
Agency comparison
Admiral Media vs Yodel Mobile compared: ASO heritage vs paid UA and AI creative, with services, channels, pricing model and Clutch, checked Oct 2026.
Last verified 4 October 2026Published by Admiral Media, one of the two agencies comparedEvery Yodel Mobile fact links to its source
Both offer ASO, paid UA and creative for apps, and both hold a 4.9 rating on Clutch.
Key facts
What each offers
Based on what each agency publishes about its own services, checked 4 October 2026. Partly means the service exists in a narrower form.
About Admiral Media
Media buyers and AI creative producers work side by side, so new ads are built for the channel and judged on live results.
AI UGC, video and static ads at published batch prices: EUR 10,000 for 20 videos, EUR 16,000 for 40, EUR 29,000 for 80.
The specialists you meet run the work. Monthly retainers, a fee separate from your media budget, no long lock-ins.
Paid UA on Meta, TikTok, Google, Apple Ads, Snapchat and Telegram, plus ASO from EUR 2,900 per month per app and market.
In detail
| Criterion | Admiral Media | Yodel Mobile |
|---|---|---|
| Founded and HQ | 2019, remote team | 2007; London[8] |
| Team size | Senior specialists manage accounts directly | Not published on its site; LinkedIn lists 11-50 employees[8] |
| Focus | Mobile apps and games, plus ecommerce and shopping apps | No stated vertical focus; case studies include TUI, B&Q, Yodel Delivery, Hoppa, GuideAlong and EczemaWise[6] |
| Core services | Paid UA, AI creative, ASO, CRO and AEO | App Store Optimization, User Acquisition, Mobile Consultancy and Creative Studio[1] |
| Ad channels | Meta, TikTok, Google (Search, App campaigns, YouTube), Apple Ads, Snapchat and Telegram | Paid social, search, display, programmatic, and UGC and influencer marketing[4] |
| Creative production | AI Creative Factory: AI UGC, video and static | Creative Studio: store assets, custom product pages and ad creatives, plus a Creative Advantage dashboard[5] |
| ASO | iOS and Google Play, from EUR 2,900 per month per app and market | Flagship ASO 360 programme with always-on A/B testing[3] |
| AI search (AEO/GEO) | AEO (AI search visibility) service, plus a free GEO Checker | Lists AI visibility among its services[2] |
| Pricing model | Monthly management fee (flat retainer or % of media spend), separate from media; no long lock-ins | Not published |
| Published minimum | No minimum published; ASO from EUR 2,900 per month per app and market | Not published on its site; Clutch lists a $100,000+ minimum project size[7] |
| Clutch rating | 4.9 from 48 reviews | 4.9 from 34 reviews[7] |
In their words
“Yodel Mobile was founded in 2007, just four months before the first iPhone launched.”
The same post names long-standing UK brand clients such as B&Q, John Lewis and TUI.
Source [2] · checked 4 October 2026“Award winning App Store Optimization (ASO), Paid User Acquisition Campaigns, Mobile App Consultation and Mobile Creative Services to launch, scale and transform your apps.”
ASO comes first in Yodel Mobile's own description of what it does.
Source [1] · checked 4 October 2026“combine our specialist app growth expertise with the capabilities and global reach of the wider NP Digital group”
The agency now trades as Yodel Mobile by NP Digital.
Source [2] · checked 4 October 2026Published results
Yodel Mobile's roots are in ASO, with a long list of UK consumer brands. Admiral Media leads with paid UA and creative for apps and games across Europe and beyond.
−43%cost per acquisition · ImmoScout24 case studyYodel Mobile's published case studies cover travel, retail, delivery, transport and health apps. Admiral Media also runs UA for mobile games.
+45%ROAS · Star Chef 2 case studyYodel Mobile's Creative Studio makes store assets and ad creatives, and it runs UGC as a UA channel. Admiral Media's AI Creative Factory makes AI UGC, video and static ads at fixed batch prices.
+320%ROAS · ChatPDF case studyFit
Yodel Mobile has worked with UK brands such as B&Q and TUI since its early years, and its Clutch minimum is $100,000+.
Yodel Mobile now trades as Yodel Mobile by NP Digital.
Admiral Media runs UA for games, with a published +45% ROAS result for Star Chef 2.
Admiral Media sells AI creative in batches of 20 to 80 videos next to its UA work.
Pricing
A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget, with no long lock-ins. ASO from EUR 2,900 per month per app and market. AI Creative Factory: EUR 10,000 / 16,000 / 29,000 per batch of 20 / 40 / 80 videos.
Not published. Clutch lists a minimum project size of $100,000+ (checked 4 Oct 2026).
Switching
Clients and recognition
“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, Bonial“We were especially impressed by their professionalism, speed, and level of expertise.”
Sarah FronckevicCMO, BreezeQuestions
Admiral Media is the more direct fit for games: it runs paid UA for games and has a published +45% ROAS result for Star Chef 2. Yodel Mobile's published case studies cover travel, retail, delivery, transport and health apps.
Yodel Mobile now brands itself "Yodel Mobile by NP Digital". Its 18-year anniversary post says this lets it combine its app growth expertise with the wider NP Digital group. It does not publish the terms or date of the arrangement.
Admiral Media publishes its prices and Yodel Mobile does not. Yodel Mobile's Clutch profile lists a $100,000+ minimum project size (checked 4 Oct 2026). Admiral Media charges a monthly management fee, ASO from EUR 2,900 per month per app and market, and AI creative from EUR 10,000 per 20 videos.
Yodel Mobile does: it launched ASO services in 2015, and Admiral Media was founded in 2019. Both now run ASO for iOS and Google Play.
Yes. Its 18-year post lists AI visibility among its services, next to ASO, paid UA, retention, creative and strategy. Admiral Media also runs AEO and offers a free GEO Checker.
Sources and method
Each Yodel Mobile fact was read on its own website or public profile on 4 October 2026 and is quoted or summarised without estimates. Admiral Media figures come from admiral.media and published case studies. We re-check this page every 90 days. If anything here is out of date or wrong, tell us through the contact page and we will review it within 5 working days.
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