The language matrix
Every app in every storefront is a listing. Translated keywords miss local search.
Enterprise ASO · App Store and Google Play
One ASO program for every app, store and market you run.
24%of 1,107 app and storefront pairs show a listing that is not fully localized
151of 271 gaps have a translated description but still show the base screenshot set
48%of other top apps have a gap, against 25% of flagship apps
The short answer
Enterprise ASO is App Store and Google Play optimization run as one program across several apps, brands or many store markets, with research built once and reused.
Admiral Media runs these programs for app publishers and consumer brands.
Updated Every result is sourced
Original research, November 2026
On 2 November 2026 we read the App Store listings of 150 top apps in 14 storefronts. The apps support the local language, the listings often do not.
What we read
Source: Admiral Media portfolio store benchmark, public App Store data collected 2 Nov 2026. A selected sample, not a random one. Custom product pages and tests are not public and not counted. Full method and findings
The problem
Every app in every storefront is a listing. Translated keywords miss local search.
Sister apps chase the same terms: one app's gain is another's loss.
Often one marketer owns every page, and the playbook leaves with them.
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Book a portfolio reviewThe program
Six parts, built once and reused across every app.
Market tiers
Every app and storefront gets one of three tiers at the start.
| Tier 1Core markets | Tier 2Growth markets | Tier 3Long tail | |
|---|---|---|---|
| Which markets | Most of your installs and revenue | Real store traffic and room to grow | Small markets you still want covered |
| Keyword research | Per market, refreshed monthly | Per market, refreshed quarterly | From the shared library, checked twice a year |
| Creative | Localized screenshots and preview video | Localized screenshots and captions | Translated captions, reviewed by native speakers |
| Custom product pages | A page per audience and keyword cluster | Pages for the largest audiences | The default product page |
| Tests | Product page tests where traffic allows | Icon and first screenshot tests | Monitoring only |
| Ratings and reviews | Weekly replies and topic tracking | Monthly topic tracking | Alerts when ratings drop |
A typical setup, agreed per portfolio and reviewed each quarter.
Paid and organic search
Apple lets you link keywords to custom product pages, so one page serves organic search and Apple Ads.
Example: Budgeting terms, GermanyExample: Budgeting page, in GermanExample: Budget, exact matchExample: Page conversion, paid vs organicAn illustration for a finance app in Germany, not client data.
Who it is for
One calendar for events, seasonal creative and LiveOps.
Several apps, each with store pages that sell the subscription.
One brand in 15 or more countries, local search in each.
Every text change passes compliance review, logged.
Published client results
Each figure is from a published Admiral case study, not a forecast.
LowerProperty appApple Ads“Admiral Media were extremely helpful and efficient in making Apple's Custom Product Pages work for us.”
Alexandra ZinnowLead PPC, Digital Marketing, ImmoScout24−43%cost per acquisition−41% cost per tapRead the ImmoScout24 case study 
HigherBrain training app+93%downloads through localized ASOLocalized for the Korean App StoreRead the NeuroNation case study 
LowerMeditation appApple Ads−38%cost per install+54% click-through rateRead the Petit BamBou case study Several apps or markets? Get one portfolio plan.
Program, in-house or tool
Most portfolios combine an in-house lead, a tool and a program team.
| Admiral Media program | In-house team alone | ASO tool alone | |
|---|---|---|---|
| Keyword research per market | Native speakers in each market | Only the team's languages | Data only |
| Paid and organic search | One keyword map for both | Often separate teams | Paid data kept separate |
| Creative per storefront | Briefed, localized and reviewed | Depends on design capacity | Not included |
| When someone leaves | Named owner and written playbooks | Work pauses | No owner |
Clients and recognition
“Our clients consider us a long term growth partner. We sail the same boat as them.”
How we start
Inside a program of at least 6 months, with success criteria set first.
Questions
See how ASO is scoped from one app to a portfolio or check one app first with the ASO Checker.
Enterprise ASO is App Store and Google Play optimization run as one program across several apps or many store markets. Research, keyword maps, creative and the release calendar are shared across apps instead of repeated, a named senior lead owns the work, and results are reported by app and market.
They sort every app and storefront into tiers, build one keyword library per language and share it across apps, and plan store updates on one calendar. Core markets get full research, localized creative and custom product pages. The long tail gets localized metadata from the shared library. Checks stop sister apps from targeting the same terms.
Start with keyword research per market by native speakers, not translated keywords. Then adapt the screenshot captions and, in core markets, the screenshots themselves, and review every listing before release. In our November 2026 benchmark, 151 of 271 gaps had a translated description but still showed the base screenshot set.
Plan both from one keyword map. Each keyword cluster gets a custom product page with the cluster's keywords linked to it, and the same cluster runs in its own Apple Ads ad group that sends taps to that page. Then read conversion by page and source, so paid and organic results are judged together.
Admiral Media builds ASO for multi-title publishers around LiveOps. One calendar covers in-app events, seasonal creative and metadata updates for every title, so each event reaches the store page on time in every market. Core titles get tests and custom product pages for event audiences. Older titles get lighter, scheduled refreshes.
Admiral Media plans ASO for publishers with several apps as one portfolio: a shared keyword library so sister apps stop competing for the same terms, store pages written to sell the subscription, and results reported by app and market.
Admiral Media runs it as one program: native-speaker keyword research per market, a tier for each storefront by installs and revenue, and localized screenshots and captions where traffic is highest. For NeuroNation, localized ASO for the Korean App Store grew search downloads by 93%.
Tier the new markets first. Run native keyword research for the core ones, reuse the shared keyword library for the rest, and ship localized metadata and screenshot captions in waves before each launch, so every store page is ready on day one.
Yes. Many portfolios keep an in-house ASO lead and use us for research and creative capacity, new markets, or cover while a role is open. We work in your tools and calendar and leave written playbooks, so nothing depends on one person.
Yes. Admiral Media starts with read access and a baseline per app and market in weeks 1 to 2, keeps planned store updates on the release calendar, and rebuilds the keyword library from there. A named senior lead owns the work and writes it down, so the next change of people does not stall the program.
Role-based access with the fewest rights the work needs: read access first, and edit rights only for the people who publish changes. Your Legal and InfoSec teams approve the setup and the documents, such as an NDA and a data processing agreement, before access is granted.
Include the store footprint (apps, stores, markets, custom product pages), the access and security setup, who approves copy, and a baseline per app and market. Set success criteria before the start and review them at day 90. At Admiral Media the first 90 days open a program of at least 6 months: baseline, keyword library, then pages, creative and tests in tier 1.
Admiral Media does not publish prices. The fee is scoped by store footprint: the number of apps, store markets, stores and custom product pages, and how often you test. It is separate from your media budget. Programs run at least 6 months, and a one-time ASO audit is the other way to start.
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