AI creative at scale · Mobile games and apps
Ad platforms now buy the media. The creative you feed them decides what you pay. Our AI Creative Factory turns a few strong concepts into a weekly stream of on-brand variants, tested on your own data.
Ads from our creative portfolio. Labels show the kind of variant, not test results.
The short answer
Creative at scale means shipping new, on-brand ad variants every week instead of a few big productions a quarter. AI produces the volume, people set the concepts and check every output, and campaign data decides which variants keep running.
It is how mobile games and subscription apps keep cost per install and cost per trial flat while spend grows. For the agency side of this, see our AI creative agency; for a comparison of delivery models, see AI creative vs in-house, freelancers and tools.
Why volume wins
Illustrative shape only, not client data.
Variant builder
Volume does not mean 100 new ideas. Each strong concept ships in several hooks, lengths and placements. Try it.
Variants a month
to test against your campaign data, from just a few concepts.Inside the AI Creative Factory
Each round starts from what the last one proved. That is why output gets sharper as volume rises, instead of drifting off-brand. Compared with manual production, the Factory produces 5x more variants.
Formats: gameplay video, UGC-style, AI presenter, motion and static, cut for Meta, TikTok, YouTube, Snapchat and Google. See the AI Creative Factory.
Published proof
99games needed more than 60 creative variations every week across gameplay concepts and channels, without breaking the game’s visual style. The AI Creative Factory scaled production and ran a structured testing plan.
“Admiral Media helped us scale creative production while staying consistent with StarChef 2’s visual style and brand.”Shilpa Bhat, VP Games, 99games
Fastic needed a constant supply of fresh hooks to keep its feed from fatiguing. In 2026 the AI Creative Factory took over production and cut cost per result by 70%. The work won Silver in the AI category at The Drum Awards for Marketing EMEA 2026.
Published results from individual client engagements, not a forecast for your account. More in our case studies.
Batch sizes
Batches run one month at a time, so creative volume can follow your media budget up or down. Concepts, AI production, post-production and QA included.
Media budget and campaign management are separate. Full plan details or book a meeting to scope your batch.
Buyer’s checklist
Volume alone is not the pitch. Without testing discipline, more variants just produce noise faster. Ask about these six things before you sign.
Clients and recognition
“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, Bonial“Their structured testing approach helped us identify several new creative concepts that performed strongly and expanded our testing capabilities.”
Questions
Related: AI Creative Factory, AI video ads, AI UGC ads and creative portfolio.
Written by Admiral Media. Last reviewed 7 October 2026.
It depends on spend and channel mix, but a team actively scaling paid media should have new creative entering testing every week, not once a quarter. Admiral Media's AI Creative Factory batches run 20, 40 or 80 video ads, and each concept ships in several hooks, lengths and aspect ratios, which is how a handful of concepts becomes 100+ variations a month.
Its advantage is speed and volume, which is where most testing programmes are constrained. Star Chef 2 needed 60+ creative variations a week across gameplay concepts and channels; running that through the AI Creative Factory delivered +45% ROAS, +55% CTR and 18% lower CAC. The real comparison is whether your testing programme can run at the pace the algorithm needs.
Generation takes hours, not weeks. Turnaround on a full batch, from brief to checked, ready-to-launch ads, depends on batch size and how much brand setup is needed up front.
Concepts, AI production, post-production and human QA, plus a dedicated creative strategist. Starter is €10,000 for 20 video ads, Growth is €16,000 for 40 and Pro is €29,000 for 80. Media budget and campaign management are separate.
Yes. Star Chef 2 is a mobile game and Fastic is a subscription app. The same generate, test, lock-the-brand and compound loop runs for both; what changes is the hooks, formats and success metric: cohort ROAS and CPI for games, cost per trial and trial-to-paid for apps.
AI produces the volume. A strategist sets the concepts and a human QA pass checks brand, art style and claims before anything ships. The brand-rule layer that stops drift at volume is set and checked by people.
By reading every live variant against campaign data continuously instead of in a monthly review, so a fatiguing ad's replacement is already in production before cost per result visibly climbs.
Book a meeting and share your current spend, channels and testing cadence. We scope a batch size against your actual media budget, then agree the brief, brand rules and success metric.
Book a meeting
Tell us your game or app, channels, spend and how often new creative goes live today. A senior strategist replies within one business day.
No pitch deck, no obligation.
