SUCCESSFUL APP PERFORMANCE MARKETING ON TIKTOK
As an award winning app performance marketing agency, we proudly share the success story of our collaboration with BIGVU.
BIGVU is a one-stop-shop video editing app that allows users to upgrade their videos using features such as teleprompter and automatic subtitles. They target mainly small business owners and “one-man shows” such as realtors. They have been active on TikTok since September 2022, running mainly with existing videos.
Video Teleprompter + Captions
Targeting the Right Audience on TikTok
We realized that they were not attracting their target audience, thus not reaching TikTok’s true potential.
A Shift in Creative and Performance Strategy
Our team collaborated closely with BIGVU to develop and implement a multi-faceted media plan, which included TikTok native creative assets and a new performance strategy.
Significant Improvement in KPIs.
BIGVU’s strategic shift led to impressive results.
By harnessing the power of the TikTok community, native videos, and optimized media planning tools.
OUR APPROACH to scaling tiktok for bigvu
Launching TikTok Native Creative Assets
BIGVU promoted content via their Business Account and Spark Ads by engaging with creators who resonated with their target audience.
Applying Native TikTok Elements:
To enhance ad relevance and appeal, the campaigns incorporated native TikTok elements such as trending music, effects, voiceovers, and popular hashtags.
Implementing a New Performance Strategy
Spark Ads & Followers Campaign:
We grew their TikTok presence & community by running a followers campaign from their business account. This leveraged TikTok’s organic functionalities to improve full-funnel performance.
App Event Optimization:
To prioritize and optimize user journeys towards app trials, enabling the campaign to effectively drive user acquisition and trial initiations.
Leveraging machine learning
Employing machine learning, Automatic Targeting refined ad targeting based on user behavior and performance data, increasing the campaign’s efficiency and effectiveness.
App Profile Page:
We optimized their App Profile Page to by making it more TikTok related. By showcasing the unique features and benefits of the app, we encouraged trial initiations and drove user acquisition.
WHAT DOES OUR EXPERT SAY?
“Working closely together with the team of BIGVU and TikTok has so far been a great success. It is no secret that our work has been led by a trial-and-error mindset. BIGVU’s campaign on TikTok is a prime example of how understanding the platform’s ecosystem and aligning your strategy accordingly can lead to remarkable results. By leveraging TikTok’s native features, creator community, and advanced targeting capabilities, we tapped into the vast potential of this platform and achieved outstanding growth in their key performance indicators.”
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