In 60 days we took TruPlay from 10.1% to 15.9% of AI answers, a 57% increase in mentions.
A parent asks: What is a good faith-based gift for my grandchildren who love video games?
My top three specific picks
1
A Christian video-game subscriptionExplore TruPlay for Bible-inspired games and stories for children ages 4-12.Real ChatGPT answer, 9 Oct 2026, trimmed. Other picks hidden.
TruPlay is a Christian app for kids aged 4 to 12. One subscription gives a family Bible-based games, comics and videos, with up to 10 child profiles and no ads, chat rooms or in-app purchases.
Families who already know TruPlay ask for it by name. This pilot was about the parents who don’t: when they ask an AI assistant for a safe Christian app, does TruPlay come up?
Play in the lightAdmiral Media’s team brought valuable insight and clarity to TruPlay’s AI search visibility.
Their research helped us better understand how our content was being discovered, where opportunities existed, and what steps we could take to strengthen our presence in AI-driven search. We appreciated their thoughtful analysis and actionable recommendations.
Kara BoyceCo-Founder & Operations Manager, TruPlay GamesMost parents don’t start with a brand. They ask which Christian apps are safe, what a kids’ app costs, or what to give a grandchild who loves games. In the pilot’s first week, AI assistants answered those questions without TruPlay nine times out of ten.
AI named TruPlay when a parent asked for it by name, and rarely when they didn’t.
16 questions that mention TruPlay by name. These were already won.
29 parent questions in the first week. TruPlay ranked 7th of 13 apps.
None stated the price, said plainly that the app is ad-free, or compared TruPlay with the apps parents weigh it against. One review site AI quoted often ran the headline that the price is not published.
A leading rival had more than 1,850 pages in Google and its price in plain text. TruPlay had 165 pages, so AI answered parents' questions from other websites.
AI already read some of TruPlay's blog posts, but those posts answered the question without mentioning TruPlay, so the answers built from them did not either.
We wrote 50 questions a parent types before they know which app they want, in 12 themes, and put them to six AI assistants every day. Below are the 29 that ran from day one, so every before and after compares like with like.
How much do Christian kids app subscriptions cost per month?Pricing and subscriptions
78.6%+51.8 pts
Compare the best subscription services for faith-focused kids media.Ad-free kids entertainment
47.6%+47.6 pts
Best value family subscription for Christian children's contentPricing and subscriptions
21.4%+21.4 pts
Are there kids apps with no ads, no chat and no in-app purchases?Parental controls and screen time
14.3%+14.3 pts
Which apps provide the best Bible-based video content for young children?Bible-based educational media
14.3%+14.3 pts
What is a good faith-based gift for my grandchildren who love video games?Pricing and subscriptions
33.3%+12.2 pts
Which faith-based kids apps offer a free trial?Pricing and subscriptions
66.7%+11.9 pts
Where can I find faith-based cartoons for kids?Ad-free kids entertainment
7.1%+7.1 pts
Show me safe Christian apps for children.Christian children apps
33.3%+7.1 pts
Bible quiz questions for family nightBible reference for families
4.8%+4.8 pts
What are the best Christian alternatives to mainstream kids' entertainment apps?Christian children apps
40.5%+3.9 pts
Apps that teach kids character and values, not just academicsSafe screen time solutions
2.4%+2.4 pts
Bible trivia questions for kidsBible reference for families
2.4%+2.4 pts
Bible verses for kids to memorizeBible reference for families
0.0%0.0 pts
Is Minecraft okay for young children?Parent guides to mainstream games
0.0%0.0 pts
Is Fortnite safe for a 9 year old?Parent guides to mainstream games
0.0%0.0 pts
How do I give my kids screen time that actually teaches them something?Parental controls and screen time
0.0%0.0 pts
I need a subscription platform with safe, educational content for a seven-year-old.Safe screen time solutions
0.0%0.0 pts
Is Roblox appropriate for kids?Parent guides to mainstream games
0.0%0.0 pts
Where can I find educational Bible comics for kids?Bible-based educational media
0.0%0.0 pts
My 7-year-old only wants to watch YouTube, what is a healthier alternative?Parental controls and screen time
0.0%0.0 pts
Are there any ad-free digital media apps suitable for children under ten?Safe screen time solutions
0.0%0.0 pts
What are the hidden risks of free ad-supported apps for young children?Safe screen time solutions
0.0%0.0 pts
Christian homeschool resources for teaching Bible stories to elementary kidsChristian homeschool and ministry
0.0%0.0 pts
What apps help kids learn Bible stories while they play?Bible-based educational media
7.1%-0.2 pts
Show me Christian children apps that offer interactive stories.Christian children apps
11.9%-2.7 pts
Bible verses about strength for childrenBible reference for families
0.0%-4.8 pts
Can I gift a subscription to a Christian kids app for my grandchildren?Pricing and subscriptions
50.0%-8.5 pts
What are top-rated apps for kids that teach biblical values?Christian children apps
23.8%-19.1 pts
Your customers ask AI questions like these too
Each answer names only a few apps. Book a meeting to see how we got TruPlay named in more of them.
A senior strategist replies within one business day.
Nothing here was paid placement. Every change was made on TruPlay’s own website, in the order that would move the most answers first.
Daily tracking on six AI assistants, a baseline on the questions parents ask, and an audit so the questions measure the market rather than TruPlay's own words.
Plain pages for the questions parents ask before paying, TruPlay named inside the pages AI already quotes, and a short map of the site for AI systems.
Price, family-plan and gift answers, album updates for the release, then the day-60 read on the same 29 questions.
Share of AI answers naming each app, 29 parent questions, trailing seven days. Tap a dot to see what shipped that day.
Same 29 questions, same six assistants: 15.9% of answers name TruPlay, up from 10.1% in week one.
| Window | Answers naming TruPlay | Rank |
|---|---|---|
| 7 days to 20 Aug | 10.1% | 7 of 13 |
| 7 days to 27 Aug | 9.5% | 7 of 13 |
| 7 days to 3 Sep | 7.5% | 7 of 13 |
| 7 days to 10 Sep | 9.1% | 7 of 13 |
| 7 days to 17 Sep | 11.8% | 6 of 13 |
| 7 days to 24 Sep | 15.5% | 5 of 13 |
| 7 days to 1 Oct | 14.3% | 5 of 13 |
| 7 days to 8 Oct | 13.9% | 5 of 13 |
| 7 days to 11 Oct | 15.9% | 5 of 13 |
| 7 days to 14 Oct | 17.6% | 5 of 13 |
On the same 29 questions, TruPlay went from 10.1% to 15.9% of answers and from 7th to 5th place. None of the 12 other apps moved by more than 2.1 points.
Share of answers naming each app. Other apps are anonymised.
Answers naming TruPlay, by AI assistant, week one and day 60.
The assistants that search the web as they answer picked up the new pages first.
Websites cited in answers to the 29 questions, citations per week.
When AI quotes TruPlay’s own pages, it repeats TruPlay’s facts in TruPlay’s words: the real price, the ages, no ads, no chat rooms.
In week one, AI quoted truplaygames.com 218 times on these questions and ranked it 7th. At day 60 it was quoted 494 times, behind only one other website.
PriceHow much do Christian kids app subscriptions cost per month?
11 of 41 answers in week one, 33 of 42 at day 60. A plain pricing page with the real monthly and yearly price, and answers that state it.
ComparisonCompare the best subscription services for faith-focused kids media.
0 of 42 answers in week one, 20 of 42 at day 60. A page comparing TruPlay with the services parents weigh it against. ChatGPT, Copilot, Perplexity and AI Overviews now cite it.
ValueBest value family subscription for Christian children's content
0 of 42 answers in week one, 9 of 42 at day 60. A plain answer on the comparison page: one subscription for up to 10 child profiles, with no ads or in-app purchases.
Results like these
Want AI to recommend your app, not only your competitors?
TruPlay passed two apps in 60 days, and every change was made on its own website. Book a meeting to see whether the same plan fits your app.
A senior strategist replies within one business day.
+57%
more AI answers named TruPlay at day 60 than in week one
7th → 5th in AI answers, among 13 kids’ and faith apps
Counts come straight from the answers, nothing is modelled. Tracking ran on Peec AI. Other apps are anonymised, and AI answer excerpts are trimmed with other app names hidden.
questions a parent would ask, in 12 themes, asked on every assistant every day
AI assistants: ChatGPT, Copilot, Perplexity, Gemini, Google AI Overviews and AI Mode
answers read between 5 Aug and 14 Oct 2026, United States, English
questions live since day one, used for every before and after on this page
AEO, answer engine optimization, makes sure AI assistants like ChatGPT, Copilot, Perplexity and Google's AI Overviews name your brand, and quote your own website, when people ask about your category.
The share of answers naming TruPlay was flat for the first four weeks while we measured and wrote, started rising in the second week of September as the first new pages went live, and reached 15.9% at the day-60 read, up from 10.1%.
We started from what a parent asks before choosing an app: price, safety, ads, gifts and how apps compare. AI assistants don't publish how often a question is asked, so we checked the set against what parents already search for on Google. Each question is written the way a parent types it, with no brand named and no near-duplicates, and on day 12 we replaced the questions that echoed TruPlay's own wording.
ChatGPT, Microsoft Copilot, Perplexity, Gemini, Google AI Overviews and Google AI Mode, in the United States, every day.
No. Every change was made on TruPlay's own website: pages AI can read, plain answers to the questions parents ask, and clean signals about which page is the right one.
We read the same 29 questions in the first week and at day 60. The AI answers now cite the pages we wrote, the questions that got a new page rose the most, and none of the 12 other apps we track moved by more than 2.1 points. Some of the lift was general: questions without a new page rose too, by less.
Yes. We start with a baseline on the questions your customers ask, across six AI assistants, then fix what you own first. Book a meeting below and we will show you where you stand.
Book a meeting with a senior strategist. We’ll walk you through what we did for TruPlay and what the same 60 days could look like for your app.
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