Creative and media in one loop
The people who make your ads also buy the media, so every new concept is judged on installs, subscriptions and ROAS.
Agency comparison
REPLUG pairs app UA with OEM on-device ads. Admiral Media pairs UA with an award-winning AI Creative Factory and programmatic: 70% lower cost per result for Fastic and 74% lower CPI for PURE on Moloco.
Last verified 4 October 2026Published by Admiral Media, one of the two agencies comparedEvery REPLUG fact is sourced and dated
Both offer ASO and paid UA for mobile apps.
Key facts
What each offers
Based on what each agency publishes about its own services, checked 4 October 2026. Partly means the service exists in a narrower form.
About Admiral Media
The people who make your ads also buy the media, so every new concept is judged on installs, subscriptions and ROAS.
Our AI Creative Factory cut Fastic's cost per result by 70% and won Silver for AI at The Drum Awards for Marketing EMEA 2026.
Founded in 2019 by Andre Kempe, who has scaled apps for 15+ years. The specialists you meet run your account.
From +45% ROAS for the game Star Chef 2 to 43% lower CPA on Apple Ads for ImmoScout24 and +320% ROAS for ChatPDF.
In detail
| Criterion | Admiral Media | REPLUG |
|---|---|---|
| Founded and HQ | 2019, by Andre Kempe (15+ years scaling apps); remote senior team | 2020; Berlin[10] |
| Team size | Senior specialists only: the people you meet run your account | Not published on its site; LinkedIn lists 11-50 employees[10] |
| Focus | Mobile apps and games, plus ecommerce: 200+ apps scaled, €500M+ ad spend managed | No stated vertical focus; cases include fintech, news, audiobook, mobility, dating and food apps and one game[8] |
| Core services | Paid UA, AI creative, ASO, CRO and AEO, run by one senior team | ASO, paid UA, OEM advertising, growth consulting, tracking and analytics, MMP audits, creative, CRM[1] |
| Ad channels | Meta, TikTok, Google (Search, App campaigns, YouTube), Apple Ads, Snapchat, Moloco and Telegram; official partner of Meta, Google, TikTok and Snapchat | Apple Search Ads, Google App Campaigns, Facebook, Instagram and TikTok, plus OEM on-device ads[4] |
| Creative production | AI Creative Factory: AI UGC, video and static in batches of up to 80 videos; Silver for AI, The Drum Awards EMEA 2026 | Creative Studio: store screenshots, videos, UGC, banners and GIFs; AI production not listed[7] |
| ASO | iOS and Google Play: localised Korean metadata brought NeuroNation 93% more downloads | Managed ASO, custom product pages, A/B testing and store creative optimisation[6] |
| Pricing model | Monthly management fee (flat retainer or % of media spend), separate from media; no long lock-ins | Not published |
| Published minimum | No minimum published; ASO from EUR 2,900 per month per app and market | Not published on its site; Clutch lists a $25,000+ minimum project size[9] |
| Clutch rating | 4.9 from 48 reviews; Clutch Global Champion 2025 | 4.9 from 23 reviews[9] |
Their own claims
Quoted from REPLUG’s own pages. These are self-descriptions, not independent results.
“REPLUG is an independent provider in the OEM space”
REPLUG's own description of its OEM on-device ads offer, which covers phone makers' ecosystems such as Xiaomi.
Source [5] · checked 4 October 2026Our edge, with proof
Admiral Media's media buyers and AI creative producers work side by side, so new ads are built for the channel and judged on live results. REPLUG does not list AI creative production among its services.
−70%cost per result · Fastic case studyREPLUG's published cases are mostly non-game apps, with one match-3 game. Admiral Media runs UA and AI creative for games such as Star Chef 2.
+45%ROAS · Star Chef 2 case studyREPLUG adds OEM on-device ads to its UA work. Admiral Media scales on programmatic DSPs such as Moloco, alongside Meta, TikTok, Google and Apple Ads.
−74%CPI · PURE case studyFit
REPLUG lists OEM advertising as a named service. Admiral Media does not run OEM channels.
Admiral Media's AI Creative Factory gave Star Chef 2 ten times the creative output, with +45% ROAS.
Admiral Media adds AI creative production and AI search (AEO) to ASO and paid UA, so one team covers the whole funnel.
Admiral Media also buys programmatic: CPI fell 74% for the dating app PURE on Moloco.
Pricing
A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget, with no long lock-ins. ASO from EUR 2,900 per month per app and market. AI Creative Factory: EUR 10,000 / 16,000 / 29,000 per batch of 20 / 40 / 80 videos.
Not published. Clutch lists a minimum project size of $25,000+ (checked 4 Oct 2026).
Switching
Clients and recognition
“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic“Admiral always finds new creative ways to drive downloads and is always fully prepared for a meeting.”
Olav HexebergCo-founder, ØNSK“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, BonialQuestions
Admiral Media is the more direct fit for games: it runs paid UA for games and has a published +45% ROAS result for Star Chef 2. REPLUG's published cases are mostly non-game apps, with one match-3 game.
No. The brand on its website is still REPLUG; rplg is only its domain (rplg.io). The link-shortener at replug.io is an unrelated product.
Admiral Media publishes its prices and REPLUG does not. REPLUG's Clutch profile lists a $25,000+ minimum project size (checked 4 Oct 2026). Admiral Media charges a monthly management fee, ASO from EUR 2,900 per month per app and market, and AI creative from EUR 10,000 per 20 videos.
No. Admiral Media runs Meta, TikTok, Google (Search, App campaigns, YouTube), Apple Ads, Snapchat, Telegram and programmatic through Moloco, where it cut PURE's CPI by 74%. REPLUG offers OEM on-device ads as a named service.
Both run ASO for iOS and Google Play, so pick on the rest of the scope. Admiral Media pairs ASO with paid UA, AI creative and Apple Ads custom product pages from the same team; for NeuroNation, localised Korean metadata brought 93% more downloads. Admiral Media's ASO starts at EUR 2,900 per month per app and market. REPLUG does not publish ASO prices.
Sources and method
Each REPLUG fact was read on its own website or public profile on 4 October 2026 and is quoted or summarised without estimates. Admiral Media figures come from admiral.media and published case studies. We re-check this page every 90 days. If anything here is out of date or wrong, tell us through the contact page and we will review it within 5 working days.
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