Creative and media in one loop
The people who make your ads also buy the media, so every new concept is judged on installs, subscriptions and ROAS.
Agency comparison
Yodel Mobile is a London ASO specialist, now trading as Yodel Mobile by NP Digital. Admiral Media leads with paid UA and AI creative for apps and games: +60% ROAS for ØNSK and +45% ROAS for Star Chef 2.
Last verified 4 October 2026Published by Admiral Media, one of the two agencies comparedEvery Yodel Mobile fact is sourced and dated
Both offer ASO, paid UA and creative for apps.
Key facts
What each offers
Based on what each agency publishes about its own services, checked 4 October 2026. Partly means the service exists in a narrower form.
About Admiral Media
The people who make your ads also buy the media, so every new concept is judged on installs, subscriptions and ROAS.
Our AI Creative Factory cut Fastic's cost per result by 70% and won Silver for AI at The Drum Awards for Marketing EMEA 2026.
Founded in 2019 by Andre Kempe, who has scaled apps for 15+ years. The specialists you meet run your account.
From +45% ROAS for the game Star Chef 2 to 43% lower CPA on Apple Ads for ImmoScout24 and +320% ROAS for ChatPDF.
In detail
| Criterion | Admiral Media | Yodel Mobile |
|---|---|---|
| Founded and HQ | 2019, by Andre Kempe (15+ years scaling apps); remote senior team | 2007; London[8] |
| Team size | Senior specialists only: the people you meet run your account | Not published on its site; LinkedIn lists 11-50 employees[8] |
| Focus | Mobile apps and games, plus ecommerce: 200+ apps scaled, €500M+ ad spend managed | No stated vertical focus; case studies include TUI, B&Q, Yodel Delivery, Hoppa, GuideAlong and EczemaWise[6] |
| Core services | Paid UA, AI creative, ASO, CRO and AEO, run by one senior team | App Store Optimization, User Acquisition, Mobile Consultancy and Creative Studio[1] |
| Ad channels | Meta, TikTok, Google (Search, App campaigns, YouTube), Apple Ads, Snapchat, Moloco and Telegram; official partner of Meta, Google, TikTok and Snapchat | Paid social, search, display, programmatic, and UGC and influencer marketing[4] |
| Creative production | AI Creative Factory: AI UGC, video and static in batches of up to 80 videos; Silver for AI, The Drum Awards EMEA 2026 | Creative Studio: store assets, custom product pages and ad creatives, plus a Creative Advantage dashboard[5] |
| ASO | iOS and Google Play: localised Korean metadata brought NeuroNation 93% more downloads | Flagship ASO 360 programme with always-on A/B testing[3] |
| AI search (AEO/GEO) | AEO measured on enquiries: ChatGPT visitors are 4.6x more likely to contact us; free GEO Checker | Lists AI visibility among its services[2] |
| Pricing model | Monthly management fee (flat retainer or % of media spend), separate from media; no long lock-ins | Not published |
| Published minimum | No minimum published; ASO from EUR 2,900 per month per app and market | Not published on its site; Clutch lists a $100,000+ minimum project size[7] |
| Clutch rating | 4.9 from 48 reviews; Clutch Global Champion 2025 | 4.9 from 34 reviews[7] |
Their own claims
Quoted from Yodel Mobile’s own pages. These are self-descriptions, not independent results.
“Award winning App Store Optimization (ASO), Paid User Acquisition Campaigns, Mobile App Consultation and Mobile Creative Services to launch, scale and transform your apps.”
ASO comes first in Yodel Mobile's own description of what it does.
Source [1] · checked 4 October 2026“combine our specialist app growth expertise with the capabilities and global reach of the wider NP Digital group”
The agency now trades as Yodel Mobile by NP Digital.
Source [2] · checked 4 October 2026Our edge, with proof
Yodel Mobile's roots are in ASO, with a long list of UK consumer brands. Admiral Media leads with paid UA and creative for apps and games across Europe and beyond.
+60%ROAS · ØNSK case studyYodel Mobile's published case studies cover travel, retail, delivery, transport and health apps. Admiral Media also runs UA and creative for mobile games.
+45%ROAS · Star Chef 2 case studyYodel Mobile's Creative Studio makes store assets and ad creatives. Admiral Media's AI Creative Factory produces AI UGC, video and static ads, and won Silver for AI at The Drum Awards for Marketing EMEA 2026.
−70%cost per result · Fastic case studyFit
Yodel Mobile has worked with UK brands such as B&Q and TUI since its early years, and its Clutch minimum is $100,000+.
Admiral Media's AI creative gave Star Chef 2 +45% ROAS and ten times the creative output.
Admiral Media makes AI UGC at volume next to its UA work; for Fastic it cut cost per result by 70%.
Pricing
A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget, with no long lock-ins. ASO from EUR 2,900 per month per app and market. AI Creative Factory: EUR 10,000 / 16,000 / 29,000 per batch of 20 / 40 / 80 videos.
Not published. Clutch lists a minimum project size of $100,000+ (checked 4 Oct 2026).
Switching
Clients and recognition
“Admiral always finds new creative ways to drive downloads and is always fully prepared for a meeting.”
Olav HexebergCo-founder, ØNSK“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNationQuestions
Admiral Media is the more direct fit for games: it runs paid UA for games and has a published +45% ROAS result for Star Chef 2. Yodel Mobile's published case studies cover travel, retail, delivery, transport and health apps.
Yodel Mobile now brands itself "Yodel Mobile by NP Digital". Its 18-year anniversary post says this lets it combine its app growth expertise with the wider NP Digital group. It does not publish the terms or date of the arrangement.
Admiral Media publishes its prices and Yodel Mobile does not. Yodel Mobile's Clutch profile lists a $100,000+ minimum project size (checked 4 Oct 2026). Admiral Media charges a monthly management fee, ASO from EUR 2,900 per month per app and market, and AI creative from EUR 10,000 per 20 videos.
Yodel Mobile does: it launched ASO services in 2015, and Admiral Media was founded in 2019. Both now run ASO for iOS and Google Play, and Admiral Media's ASO brought NeuroNation 93% more downloads in Korea.
Yes. Its 18-year post lists AI visibility among its services, next to ASO, paid UA, retention, creative and strategy. Admiral Media also runs AEO, measured on enquiries: on its own site, ChatGPT visitors were 4.6 times more likely to contact it than the average visitor.
Sources and method
Each Yodel Mobile fact was read on its own website or public profile on 4 October 2026 and is quoted or summarised without estimates. Admiral Media figures come from admiral.media and published case studies. We re-check this page every 90 days. If anything here is out of date or wrong, tell us through the contact page and we will review it within 5 working days.
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