Apps, Games & ecommerce – we accelerate your business with AI‑powered creative and performance marketing.
Admiral Media has deployed $30M+ on TikTok for mobile game publishers — hypercasual to midcore. We build creative systems that drive installs at scale with measurable ROAS.
Scale Your Mobile Game on TikTok View Case StudiesFull-stack TikTok user acquisition for mobile games — from creative strategy to SKAN measurement.
Genre-native creative briefs built around what converts in each game category on TikTok’s algorithm.
We blend authentic gameplay captures with UGC-style hooks to maximise thumb-stop rate and install intent.
Separate campaign architectures for iOS (SKAN) and Android (GA4 + MMP), bidding strategies tuned per OS.
We activate the right TikTok ad format per budget tier — from In-Feed App Installs to TopView for mass reach.
Systematic 3-second hook testing across 10–20 creative variants per sprint. Data-led iteration, not guesswork.
SKAN 4.0 conversion value mapping aligned to D7 ROAS signals. We configure, validate, and optimise your MMP setup.
A repeatable five-step system that moves from genre insight to scaled installs.
We audit your game genre, competitive creative landscape, and TikTok trending formats to set a baseline CPI target and creative direction.
We produce genre-specific briefs covering hook types, format mix (fail-state, tutorial, gameplay), and UGC sourcing strategy.
Separate iOS and Android campaigns, audience warm/cold splits, and bid strategy configured for TikTok’s learning algorithm.
Hook-rate and CPI-driven creative testing across 10–20 variants. We identify winning assets within two weeks of launch.
Winning creatives get budget scaled. Losers get paused and learnings feed the next production sprint.
Scaled from $10K to $400K/month on TikTok in 8 weeks. Android CPI held at $0.35 through creative refresh cadence.
2.8x D30 ROAS on TikTok. Gameplay UGC hybrid outperformed studio-produced ads by 3x on hook-rate.
iOS CPI reduced from $6.80 to $3.90 within 6 weeks via SKAN 4.0 optimisation and cinematic creative testing.
What TikTok ad format works best for mobile games?
In-Feed App Install ads with 3–5 second hooks perform best. For hypercasual, fail-state and tutorial formats drive the strongest conversion. For midcore, cinematic gameplay with narrative tension outperforms. Format selection should be validated with hook-rate data before scaling.
What CPIs can I expect on TikTok for mobile games?
Hypercasual: $0.25–$0.80 Android, $0.50–$1.50 iOS. Casual: $0.80–$2.50. Midcore: $2.50–$6.00. Genre and creative quality are the biggest variables — a strong hook can reduce CPI by 40–60% within the same campaign.
How much budget do I need for TikTok mobile game UA?
$5,000/month is the minimum to gather meaningful data. $15,000+ is needed to exit TikTok’s learning phase within two weeks and begin meaningful ROAS optimisation. Scaling beyond $50K/month requires a dedicated creative refresh system.
Talk to Admiral Media’s TikTok gaming specialists. We’ll audit your current setup and build a growth plan.
Scale Your Mobile Game on TikTok
