How much should I spend a day on Pinterest ads?

How Pinterest spends a daily budget

• Pinterest tries to spend no more than 125% of your daily budget in a single day.
• The Learning indicator on Performance+ campaigns takes about two weeks on average to clear, depending on spend, conversions and engagement.
• Pinterest advises 50 or more conversion events a week for Performance+ Leads and Sales campaigns. Below that, it suggests starting with the Consideration objective.

Worked example

If your target cost per sign-up is $20, Pinterest’s guidance points to at least $100 a day for that campaign.

Note for app marketers

Pinterest removed mobile app install ads in 2021. To drive app activity, you can use mobile deep links that send people to a specific page in your app, with a website fallback. That makes Pinterest a fit for apps with web or shopping journeys, not for pure install campaigns.

See where Pinterest fits an app media mix on our Pinterest ads page.