Installs, not payers
Cheap installs look good on a dashboard, then never start a trial or make a purchase.
Mobile app marketing · Senior growth team
We run user acquisition, ASO, creative and measurement for apps and games on iOS and Android, judged on paying users and D7 to D30 ROAS, not installs.
The short answer
A mobile app marketing agency finds the people most likely to pay for an app and turns them into users. That covers paid user acquisition, App Store Optimisation, ad creative and the measurement that links spend to revenue. At Admiral Media one senior team runs Meta, TikTok, Google, Apple Ads and Snapchat together and judges every channel on cohort ROAS, not installs.
Updated Every result on this page links to a published case study
The problem
Cheap installs look good on a dashboard, then never start a trial or make a purchase.
Since App Tracking Transparency, iOS reports need SKAN mapping and MMP checks before they can steer budget.
Winning ads fatigue fast, and most teams cannot ship new variants quickly enough to replace them.
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Talk to Our TeamWhat we run
The same senior team plans the budget, makes the ads and reads the data, so nothing gets lost between agencies.
Published client results
Each figure comes from a published Admiral case study. Bars show the reported change, not a forecast for your app.
Already spending on UA? Get a senior second opinion on your app's numbers.
Talk to Our TeamAgency, in-house or both
Many of our clients keep an in-house team and use us for creative volume, new channels or a second opinion.
| Admiral Media | In-house team | Generalist agency | |
|---|---|---|---|
| Creative volume | Weekly test batches from the AI Creative Factory | Limited by designer headcount | Often outsourced, slower to iterate |
| Channel coverage | Meta, TikTok, Google, Apple Ads, Snapchat, ASO | Usually one or two channels, done well | Broad, but rarely built around apps |
| Measurement setup | MMP, SKAN and cohort ROAS from week one | Deep product data, attribution skills vary | Often web analytics rather than an MMP |
| Ramp-up time | Audit in week one, live within weeks | Months to hire and train | Weeks, plus time to learn app metrics |
| Cost structure | Retainer or % of spend, no lock-in | Salaries and tools, with full control | Retainer or project fees, terms vary |
Clients and recognition
“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNation“Admiral Media were extremely helpful and efficient in making Apple's Custom Product Pages work for us.”
Alexandra ZinnowLead PPC, Digital Marketing, ImmoScout24“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic
“Our clients consider us a long term growth partner. We sail the same boat as them.”
How we work
Because app growth runs on different mechanics. You need MMP and SKAN measurement, App Store Optimisation, and creative judged on D7 and D30 ROAS rather than clicks. A mobile app marketing agency like Admiral Media works to those numbers across Meta, TikTok, Google, Apple Ads and Snapchat, so you are not paying a generalist to learn app metrics on your budget.
A monthly management fee, either a flat retainer or a percentage of media spend, kept separate from your media budget. There are no budget minimums. After the first call we send a scoped quote and a recommended media budget for your markets and goals.
Yes. We run campaigns on both and set up measurement for each: SKAN and your MMP on iOS, your MMP and Google Play data on Android. Budget is then split by where paying users actually come from, which often differs by platform and market.
Tracking and account fixes usually show within the first weeks. A reliable read on ROAS takes longer, because it depends on your trial length, purchase cycle and conversion volume. Before launch we agree the first decision point and the evidence needed for it, so nobody scales on noise.
It depends on the app. Meta and TikTok usually bring volume, Google App Campaigns reach Android and YouTube at scale, and Apple Ads, formerly Apple Search Ads, captures people already searching the App Store. Snapchat suits younger audiences. We test, then move budget to whichever channel pays back on cohort ROAS.
Many app teams do both. Your own people know the product most deeply, while an agency brings creative volume, cross-channel buying and pattern recognition from many accounts. We often work alongside an in-house growth lead, who keeps product decisions while we run buying, creative and measurement.
Yes. Our performance creative team and AI Creative Factory produce UGC-style video, motion and static ads in weekly test batches. For Star Chef 2, a structured test of 60+ variations lifted ROAS by 45%. We can build on your brand assets or start from your store listing.
Yes. Before launch we set up ASO, MMP tracking and a soft-launch test plan in lower-cost markets. That way hard launch starts with tested creative and benchmark costs rather than guesses.
Talk to our team
Share your app or store, your markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
What happens next
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