Health and fitness app marketing · Senior growth team
We grow fitness, fasting, meditation and wellness apps on Meta, TikTok, Google and Apple Ads, judged on trials that turn into paying members.
The short answer
A health and fitness app marketing agency finds new users for fitness, nutrition, fasting, sleep and meditation apps and turns their free trials into paying memberships. It plans budgets around the New Year and pre-summer peaks, writes ads that follow health advertising rules, and measures trial-to-paid and renewals, not installs. At Admiral Media one senior team runs all of it.
Updated Every result on this page links to a published case study
Where health apps lose money
Health apps sell a habit. These are the four steps where a new user usually gives up, and what we change at each one.
Know the rules
Health and appearance are sensitive ad categories. Ads that respect the rules stay live and build trust.
Do the maths
Put in your own numbers. Same budget, lower cost per trial that turns paid, more members every month.
−70% cost per result with AI ads for Fastic. Read how
Paying members a month today1,000
At the lower cost1,333
Extra paying members a month+333
This is arithmetic on your numbers, not a forecast. Results depend on your app, market and offer.
Get a plan for your numbersPublished client results
Each figure comes from a published Admiral case study. Bars show the reported change, not a forecast for your app.
LowerFasting and health appAI creative“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic−70%cost per resultSilver, The Drum Awards AI category 2026Read the Fastic case study 
LowerMeditation appTikTok Spark Ads−57%CPI+170% conversion rateRead the Petit BamBou case study Rewarded health appHigherHealth appAppLovin and Google+47%paid installs in 8 weeksNew channels grew from 9% to 52% of spendRead the Rewarded health app case study LowerMeditation appApple Ads−38%CPI+54% CTR in new marketsRead the Petit BamBou case study 
HigherBrain-training app+117%ROAS+66% installs, −39% CPIRead the NeuroNation case study Trials up, paying members flat? Ask for a senior second opinion.
Talk to Our TeamAgency, in-house or both
Many of our clients keep an in-house team and use us for creative volume, new channels or a second opinion.
| Admiral Media | In-house team | Generalist agency | |
|---|---|---|---|
| Health ad rules | Built into every concept | Learned through rejections | Often generic fitness claims |
| Seasonal planning | Ready weeks before January | Often decided late | Flat monthly budgets |
| What gets judged | Paying members and month-3 retention | Whatever your dashboards show | Often installs and trials |
| Creative volume | AI and human creative every week | Limited by your designers | Small batches, slow changes |
| Cost structure | Retainer or % of spend, no lock-in | Salaries, tools and hiring time | Retainer or % of spend, terms vary |
Clients and recognition
“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNation“We were especially impressed by their professionalism, speed, and level of expertise.”
Sarah FronckevicCMO, Breeze“The members of the team assigned to us are of a very high standard.”
Hatem AhmedCEO, Inshallah App
“Our clients consider us a long term growth partner. We sail the same boat as them.”
How we work
Two-minute self-check
Tick what is true for your account today. Nothing is sent anywhere.
Your score updates as you tick.
Talk to Our TeamUsually a monthly fee: a flat retainer or a percentage of ad spend. At Admiral Media it is separate from your media budget, with no budget minimums. You get a written plan and fee after the first call.
We plan the New Year push by October: creative ready, audiences built, budgets agreed. During the peak we judge January cohorts on their own, because they behave differently from members who join in quieter months.
We bid on a first workout or session rather than the trial alone, make ads that show real routines, and test paywall timing and trial length with your product team.
Meta doesn't allow before-and-after photos or ads that make people feel bad about their bodies, and restricts weight loss product ads to adults. Health claims need evidence. We build these rules into every concept before it ships.
Meta usually brings the most volume, TikTok works for routines people can copy, Apple Ads catches people searching for a health app, and AppLovin and Google can add scale. A rewarded health app got 47% more paid installs in eight weeks by adding those two.
They can. Fastic cut its cost per result by 70% with ads from our AI Creative Factory, which won Silver in the AI category at The Drum Awards 2026. Every AI ad is checked by a person against health ad rules.
Expect readable results four to six weeks after launch. Renewals take longer, so we report active trials and paid conversions weekly and retention by monthly cohort.
A monthly management fee: a flat retainer or a percentage of media spend, kept separate from your ad budget. There are no budget minimums. You get a written plan and fee after the first call.
Talk to our team
Share your app or store, your markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
What happens next
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