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Live reporting dashboard
AI‑assisted insights
ROAS (7 days)
4.8x
+23% vs prev. 7 days
CPA (last 30 days)
€21.92
−18% vs baseline
Ad spend (7 days)
€127K
+8% vs prev. 7 days
Performance trend — last 7 days
New creative v3 live
Day 1Day 2Day 3Day 4Day 5Day 6Day 7
CPA dropped from €26.80 → €21.92 in 7 days
Current period
Previous period
Subscription app — ROAS up 48% in 7 days
Admiral Media performance account
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Early access · New for 2026

Managed ChatGPT ads for US brands

ChatGPT Ads Agency Reach buyers the moment they ask.

Be one of the first brands advertising inside ChatGPT. For US brands, we plan, build and run your ChatGPT ads from creative to performance.

Free audit, no obligation 5.0 on Clutch €500M+ ad spend managed

Trusted by teams that have invested over €500M in ad spend with us.

5.0 on Clutch

The basics

What are ChatGPT ads?

ChatGPT ads are sponsored placements that appear inside ChatGPT conversations. OpenAI began rolling them out in the United States in 2026.

They let brands reach people at the moment of intent, inside the assistant they now use to research, compare and decide. Instead of interrupting a feed, the placement sits next to a relevant answer, when the buyer is actively asking.

That makes advertising on ChatGPT different from search or social. The context is conversational and intent-rich, so the bar is usefulness, not noise. Done well, ads in ChatGPT feel like a helpful next step rather than a banner.

Because OpenAI ads (sometimes called GPT ads) are brand new and US-first, the channel is still uncrowded. Early movers get the cheapest reach, the cleanest data, and a head start while everyone else is still deciding whether to test it.

Why it matters, as of 2026

ChatGPT has become a default place people go to ask before they buy. Showing up at that moment, with the right creative, is a new front row seat for performance brands.

Why now

The brands that learn a channel first win the cheapest reach.

ChatGPT ads are new, US-first, and still uncrowded. Getting in now means lower costs and a head start your competitors do not have yet. You start small and measure everything, so testing early is a controlled experiment, not a gamble.

01

Lower competition

Most advertisers are still on the sidelines. Early auctions are thinner, so your budget reaches further than it will once the channel fills up.

It is the same edge early advertisers had on Meta and TikTok, before the costs caught up. New channels reward the brands that move first.

02

Intent-rich placements

People come to ChatGPT to ask, compare and decide. Your ad meets them mid-decision, not mid-scroll.

03

First-mover data

The brands testing now build the playbook everyone else will copy later. You learn what works while the data is still cheap to gather.

Get a free ChatGPT Ads audit

Free, no obligation. For US based advertisers.

The service

Admiral Media is a ChatGPT ads agency. We run the whole thing for you.

We handle ChatGPT advertising end to end, from account setup on OpenAI’s ads platform to creative, targeting, measurement and optimization, so you get one team that owns the outcome.

Strategy & account setup

We set up and structure your account and the ChatGPT ads manager workflow on OpenAI’s ads platform, mapped to your goals, market and US eligibility.

Our edge

Ad creative built to convert

Conversational ads produced and tested with our AI Creative Factory, so you always have a fresh winner to run.

See the AI Creative Factory

Audience & intent targeting

Targeting built for conversational placements, so your ads reach the questions and moments that signal real intent.

Measurement & attribution

We wire attribution to your funnel and real goals, so ChatGPT ad performance is measured against revenue, not vanity metrics.

Ongoing optimization

Continuous testing to drive down cost and scale what works, with senior strategists steering the account week to week.

Reporting you can act on

Clear reporting on what is working and what comes next, so you always know where your spend is going and why.

How it works

A clear path from first call to scaling spend.

Here is how we run ChatGPT ads for you, in four steps, with no long onboarding before you see a plan.

1

Free audit

We review your goals, market and US setup, then show you where ChatGPT ads fit.

2

Strategy & creative

We build the plan and the ads, made for ChatGPT placements from day one.

3

Launch

We launch on OpenAI’s ads platform and get your first conversations live.

4

Optimize & scale

We test, cut what loses, and scale the winners against your targets.

Why Admiral

Performance is in our DNA.

We have managed over €500M in ad spend for 150+ brands since 2019 across Meta, Google, TikTok and Apple Search Ads, and we build our own AI ad creative. That mix is exactly what a brand-new, creative-led channel like ChatGPT ads needs.

500M+
Ad spend managed
150+
Brands scaled
Since 2019
Performance pedigree
5.0
Rated on Clutch

Performance-first, always

We are judged on ROAS and growth, not impressions. Every ChatGPT ad is built to move a real number.

In-house AI creative

Our AI Creative Factory produces and tests conversational ads at volume, so a creative-led channel plays to our strength.

Early to ChatGPT ads

We are among the first agencies offering managed ChatGPT ads, so you learn the channel with a partner already in it.

Senior strategists, not generalists

You work with people who have scaled spend across channels, not a junior handed a new product to figure out.

Get a free ChatGPT Ads audit

Backed by €500M+ in managed ad spend and 150+ brands scaled.

Who it is for

ChatGPT ads are launching in the US first.

We currently run them for US based advertisers and brands with a US entity. We work best with apps, games, ecommerce, DTC and SaaS brands ready to test a new channel.

A good fit

  • US based, or a brand with a US entity
  • Apps, games, ecommerce, DTC or SaaS
  • Ready to test a new performance channel
  • Want creative and media handled by one team

Not yet

  • No US presence or US entity (more markets to follow)
  • Looking only for a one-off ad, not a managed channel
  • Not set up to measure performance to a real goal
Get a free ChatGPT Ads audit

If you are a good fit, the audit is free and there is no obligation.

Proof and experience

We are among the first agencies offering managed ChatGPT ads, built on years of performance marketing.

What we bring is years of scaling spend across Meta, Google, TikTok and Apple Search Ads since 2019, and the in-house creative engine to do it again here. The channel is new, so we lead with that track record, and we add real ChatGPT ad results here as they come in.

Questions

ChatGPT ads, answered

What are ChatGPT ads?
ChatGPT ads are sponsored placements that appear inside ChatGPT conversations. OpenAI began rolling them out in the United States in 2026. They are shown alongside relevant answers, so brands can reach people at the moment they ask, research and decide.
How do I advertise on ChatGPT?
You advertise on ChatGPT through the OpenAI ads platform. An agency like Admiral Media handles the account setup, creative, targeting and ongoing optimization, so your campaigns are built for conversational placements from day one.
How much do ChatGPT ads cost?
Pricing is still evolving as the channel rolls out in 2026. Rather than quote a number that may be out of date, we give you clear, current pricing and minimum spend guidance in your free ChatGPT Ads audit, based on your goals and market.
Do I need an agency to run ChatGPT ads?
You do not strictly need one, but ChatGPT ads are a new and creative-led channel. An experienced agency sets up the account correctly, produces ads built for conversation, and optimizes spend so you learn faster and waste less while the channel is young.
Can I run ChatGPT ads outside the US?
ChatGPT ads are launching in the United States first. Admiral Media currently runs them for US based advertisers and brands with a US entity, with more markets to follow as OpenAI expands availability.
What makes a good ChatGPT ad?
Conversational relevance, strong creative and a clear match to the intent behind the question. Because the placement sits inside an answer, the ad has to feel useful, not interruptive. We produce and test that creative with our AI Creative Factory.
How do you measure ChatGPT ad performance?
We wire attribution to your funnel and your real goals, such as installs, signups, purchases or revenue. You see how ChatGPT ads contribute against your targets, not just surface level engagement metrics.
How is this different from Google or Meta ads?
ChatGPT ads sit inside a conversation, so the context is intent-rich: people are actively asking and comparing. The channel is also new and far less crowded than search or social, which means lower competition and a first-mover data advantage for early brands.

Free audit

Get a free ChatGPT Ads audit

Tell us about your brand and we will show you how to advertise inside ChatGPT, and whether it is the right move for you right now.

  • A clear read on the ChatGPT ads opportunity for you
  • Creative and targeting ideas built for conversation
  • No obligation, no spam
5.0 on Clutch €500M+ managed · 150+ brands

Start your free audit

For US based advertisers and brands with a US entity.

5.0 on Clutch €500M+ managed 150+ brands

No obligation, no spam. We review your goals and show you where ChatGPT ads fit.

Admiral Media is a performance marketing and AI creative agency. Since 2019 we have managed over €500M in ad spend for 150+ brands across Meta, Google, TikTok and Apple Search Ads. Explore our AI Creative Factory or get in touch.

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