Wrong creative
Repurposed Meta ads look out of place on Snapchat. Vertical, sound-on hooks made for Snap hold attention.
Snapchat ads · Senior growth team
We turn Snapchat ads into installs, subscribers and sales for apps, games and DTC brands. One senior team owns the creative, the buying and the measurement.
Snapchat for Business Success story
We tested Snapchat Unified Attribution while it was still in beta. It lets Snapchat optimise on the installs your MMP counts, here AppsFlyer, alongside its own signals. From 3 to 29 July 2026 we ran it against Snap Outcomes on Android.
“It helped bring Snapchat's optimization closer to the outcomes we were measuring.”
Pedro AriasSenior Performance Marketing Manager, Admiral MediaUnified Attribution vs Snap Outcomes
38%more Android installs
11%lower cost per install
Source: Snapchat for Business success story. AppsFlyer data provided by Admiral Media, 3 to 29 July 2026, Android campaigns for a dating app, Unified Attribution compared with Snap Outcomes.
The short answer
A Snapchat ads agency plans, buys and improves campaigns on Snapchat for a business result such as installs, subscriptions or sales. That covers vertical creative made for Snap, setup and bidding in Snap Ads Manager, and measurement through Snap Pixel, the Conversions API and an MMP. At Admiral Media, an official Snapchat Agency Partner, one senior team owns all of it and judges Snapchat against your other channels.
Updated Every result on this page links to a published case study
The problem
Repurposed Meta ads look out of place on Snapchat. Vertical, sound-on hooks made for Snap hold attention.
Without Snap Pixel, the Conversions API and an MMP, the algorithm optimises on guesswork.
Most budgets never test Snapchat properly, so cheaper reach goes unused while bigger feeds get pricier.
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Talk to Our TeamWhat we run
The same senior team plans the budget, makes the ads and reads the data, so nothing gets lost between agencies.
Published client results
Each figure comes from a published Admiral case study. Bars show the reported change, not a forecast for your app.
Olav HexebergCo-founder, ØNSK+60%ROAS at day 73.8x cheaper CPMs, Snapchat the top performerRead the ØNSK case study InshallahHigherDating appwith Snapchat in the mix+1,253%US iOS revenue+824% US iOS subscriptionsRead the Inshallah case study TIERHigherMobility appwith Snapchat in the mix+297%new customersBudget scaled 5x across marketsRead the TIER case study HimalayaLowerAudio learning appwith Snapchat in the mix-79%CAC+676% leads, -83% CPIRead the Himalaya case study SlideLowerVideo dating app on TikTokUS-40%cost per sign-up+116% downloads at -55% CPIRead the Slide case study Never tested Snapchat properly? Ask us whether it fits your audience.
Talk to Our TeamAgency, in-house or both
Many of our clients keep an in-house team and use us for creative volume, new channels or a second opinion.
| Admiral Media | In-house team | Generalist agency | |
|---|---|---|---|
| Snapchat-native creative | Vertical, sound-on ads made for Snap | Often resized Meta or TikTok ads | Usually repurposed from other channels |
| Partner access | Official Snapchat Agency Partner | Standard advertiser support | Varies, often no Snapchat partnership |
| Measurement | Snap Pixel, Conversions API and MMP set up | Depends on your engineering time | Often platform-reported numbers only |
| Cross-channel view | Snapchat judged against Meta and TikTok | Full view if you run every channel | Channels often run in separate silos |
| Cost structure | Retainer or % of spend, no lock-in | Salaries, tools and hiring time | Retainer or % of spend, terms vary |
Clients and recognition
“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, Bonial“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNation“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic
“Our clients consider us a long term growth partner. We sail the same boat as them.”
How we work
A monthly management fee, either a flat retainer or a percentage of media spend, kept separate from the media budget itself. At Admiral Media there are no budget minimums. You get a scoped quote after the first call.
For the right audience, yes. Snapchat suits younger audiences and full-screen, sound-on creative. For ØNSK, Snapchat was the top performer in a mix with TikTok and Meta. If your buyers are not on Snapchat, we will say so on the first call.
Yes. In a test Snapchat published as a success story, Unified Attribution brought a dating app we manage 38% more Android installs at an 11% lower cost per install than Snap Outcomes, measured in AppsFlyer. Snap needs an MMP such as AppsFlyer or Adjust, or its Conversions API, to optimise for installs, so we set that up first.
They work together rather than replace each other. Both reward native vertical video, but the formats differ: Snapchat adds AR Lenses and Sponsored Snaps in the Chat Feed. We test both and move budget to whichever brings better results for your app.
Expect a meaningful read in 2 to 4 weeks, depending on your conversion volume. New campaigns go through a learning phase, and we avoid editing them mid-learning because edits reset it.
Yes. Our performance creative team and AI Creative Factory produce vertical, sound-on ads in weekly batches. We can build on your brand assets and UGC, or start from your app store listing.
We have no budget minimums. The test needs enough budget for each campaign to finish its learning phase, which depends on your cost per install or purchase. We size the test with you on the first call, rather than quote a fixed figure.
Only when they serve a clear goal. Sponsored AR Lenses suit launches and products people want to try on or play with. For installs and sales, Snap Ads and Story Ads usually do the performance work, so we add a Lens only when we can measure what it adds.
Talk to our team
Share your app or store, your markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
What happens next
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