Rank for the keywords that drive paid-back installs.
Admiral Media runs full-service App Store Optimization for iOS and Android. Our ideal clients are app teams investing US$50,000+ per month in paid media and looking for ongoing ASO support. This is advertiser media spend, separate from agency fees. Senior ASO specialists handle metadata, keyword analysis, creative A/B testing and monthly reporting end to end, with weekly calls and an exclusive Slack channel.
The channel that does not break when iOS does.
Paid CPIs are climbing. Signal loss keeps reshaping attribution. Organic discovery on the App Store and Google Play is the one channel that compounds, and the one that quietly raises the payback of every other channel you run.
Organic is your free media engine.
Every install you earn from search and browse on the App Store or Google Play is one you did not pay for. ASO is the one growth investment that runs even when you pause your paid spend.
Your store page taxes every paid channel.
Every paid click from Meta, TikTok, Apple Search Ads or Google still lands on your store listing. A higher store conversion rate lowers your effective CPI across every paid channel at the same time.
Metadata and creative compound.
Keywords, screenshots, icons and preview videos keep working long after you ship them. Each test that wins lifts your baseline. Each one that fails kills the next test fast and keeps the loop honest.
Four pillars. One growth function.
No siloed deliverables. Keyword strategy, store creative, metadata and testing run together because that is how the App Store ranks you.
Metadata and keyword research.
The senior ASO specialist runs full keyword analysis on usage, density and positioning, then writes the strategy that ties keyword intent to your install funnel.
- Apple App Store: title, subtitle, keyword field
- Google Play: title, short and long description
- Keyword usage, density and positioning audit
Strategic optimisation.
Metadata is treated as a living asset, not a launch artefact. We continuously update copy and keyword density as the category, search intent and your roadmap shift.
- Title, subtitle, keyword field
- Short and long descriptions
- Density and relevance, refreshed monthly
A/B testing and experiments.
Every store creative is a hypothesis. We ship structured tests on screenshots, icons and in-app events so the listing keeps converting better while you keep buying media.
- App Store Custom Product Pages
- Google Play Store Listing Experiments
- Statistical significance, not vibes
Monthly KPIs and Slack support.
Weekly calls, an exclusive Slack channel and monthly KPI reporting. Every update is shared with full transparency and pushed live only after your approval.
- Monthly KPI reporting and recommendations
- Weekly meetings and Slack-first support
- All updates pushed live upon approval
From audit to always-on growth.
An initial 90-day plan can cover research, metadata updates and structured tests. The sequence depends on your release schedule, approval process and available traffic; test duration and results vary.
Baseline and priorities.
Review keyword visibility, competitor positioning, store conversion and creative assets to set priorities for the first tests.
Foundations.
Prepare metadata and keyword updates, review store creatives and agree an A/B test plan before publishing approved changes.
Test loops.
Use Custom Product Pages or Store Listing Experiments where appropriate. Review conversion data and sample size before deciding which variants to keep.
Always-on.
Review results and priorities with your specialist. Use the findings to plan the next metadata updates, creative tests and potential market expansion.
NeuroNation in Korea: +93% search downloads.
The NeuroNation Korea case study describes localised App Store metadata work and reports 93.10% growth in search downloads. The team researched keyword relevance and competitors, revised metadata and monitored results.
How we scaled NeuroNation in Korea with ASO.
The work focused on Korean keyword research, competitor analysis and changes to the App Store title, subtitle and keyword field. The case reports search impressions and search downloads separately, connecting discovery visibility with install outcomes.
Read the full case study →A senior ASO specialist on your team.
Full-service ASO is delivered as a monthly retainer. One senior ASO specialist owns metadata, keywords, creative testing and reporting end to end, with weekly calls and an exclusive Slack channel.
One app, two stores, one language.
A single segment covers your app on iOS and Android in one language. Each new language or app adds another segment so the work scales with your roadmap.
Weekly calls. Slack-first support.
An exclusive Slack channel for the ASO specialist plus a weekly call to review results, prioritise the next test and align on roadmap shifts.
Monthly KPI reporting and recommendations.
Every month we share a structured KPI report with what we shipped, what moved and the recommendations driving the next 30 days.
Full transparency. Updates pushed live upon approval.
Every metadata, keyword and creative change is shared in advance. Nothing ships to your live store listing until you approve it.
Markets we run ASO in.
The senior specialist localises metadata, keywords and creative for the markets you scale in. Recent and active engagements span North America, Europe, the Middle East and APAC.
Creative meets performance.
Admiral Media is a creative performance agency for apps and growth brands. Founded in 2019 by Andre Kempe and headquartered in Barcelona, the team runs user acquisition, creative, ASO and paid social for clients in subscription, fintech, dating, gaming, wellness, EdTech, Web3 and DTC. Featured in The Drum Marketing Awards EMEA 2026 shortlist and a multi-year Clutch Champion.
Get the ASO plays before they are public.
Twice a month. Real keyword tactics, store creative case teardowns and the platform shifts that actually matter. Written by the Admiral Media team.
App store optimization, answered.
What is app store optimization?
App store optimization is the practice of growing the rank, click-through rate and install conversion of a mobile app on the Apple App Store and Google Play. It combines keyword strategy, store creative, metadata craft and continuous A/B testing of the listing.
What does Admiral Media include in its ASO service?
Full-service ASO covers metadata and keyword analysis, continuous optimisation of titles, subtitles, keyword fields and descriptions across iOS and Android, creative asset A/B testing on icons, screenshots and events, monthly KPI reporting and a dedicated senior ASO specialist on Slack with weekly calls.
How does Admiral Media engage on ASO?
ASO is a monthly retainer. Engagements are structured per segment, where one segment covers one app on iOS and Android in one language. Each additional language or app adds another segment. We share pricing privately during a discovery call.
How does ASO improve paid user acquisition?
Every paid click eventually lands on your app store page. A higher store conversion rate lowers your cost per install across every paid channel and lifts the payback of your existing UA spend.
How long does ASO take to show results?
Initial keyword and metadata wins typically show within four to eight weeks. Creative tests on icons, screenshots and preview videos run continuously and compound across the year.
Do you cover both iOS and Android?
Yes. Admiral Media runs ASO across the Apple App Store and Google Play, including title, subtitle, keyword field, short and long descriptions, screenshots, icons and in-app events.
What apps does Admiral Media work with?
Subscription, fintech, dating, wellness, gaming and EdTech apps. Recent ASO wins include scaling NeuroNation in Korea to +93% search downloads.
How is ASO different from SEO?
SEO targets web search engines like Google. ASO targets in-store search and discovery on the App Store and Google Play. The keyword logic, ranking signals and conversion metrics are all native to the store.
What does a typical engagement look like?
Each engagement starts with a team review. Once active, the senior ASO specialist runs metadata, keyword and creative work end to end with weekly calls, an exclusive Slack channel and monthly KPI reporting. All updates are pushed live only after your approval.
How much does it cost to hire an ASO agency?
Admiral Media delivers ASO on a monthly retainer, scoped by app and language. One segment covers one app on iOS and Android in one language. A senior ASO specialist handles metadata, keywords, creative testing and reporting, with weekly calls and client approval before updates go live. Share your apps and priority markets for a scoped quote.
Should I run ASO in-house or hire an agency?
In-house ASO works when you have a dedicated specialist living in the data every day, but that role is hard to hire and expensive to keep. A specialist agency gives you senior expertise, cross-account benchmarks and creative-testing capacity from day one, usually at lower total cost than a full-time hire. Admiral Media frequently works alongside in-house teams, owning the ASO system while your team focuses on the product.
Ready to see what your store page is leaking?
Book a 30 minute call. We will pull your keyword baseline, store conversion and competitor share, then map the next 90 days. Free, no obligations.