Vanity metrics
Reach and clicks look healthy while CAC climbs. Budget should follow revenue and payback, with honest limits on attribution.
Performance marketing · Senior growth team
Paid social, search and creative run as one programme for apps, subscription businesses and ecommerce brands already spending on media. Judged on ROAS, CAC and payback.
The short answer
A performance marketing agency plans, runs and improves paid media against business results such as revenue, ROAS, customer acquisition cost and payback, not reach or clicks. At Admiral Media, one senior team handles channels, creative testing and measurement across Meta, Google, TikTok, Apple Ads and Snapchat, and moves budget towards whatever brings in paying customers.
Updated Every result on this page links to a published case study
The problem
Reach and clicks look healthy while CAC climbs. Budget should follow revenue and payback, with honest limits on attribution.
Winning ads tire within weeks. Without a steady testing cadence, a backlog of untested ideas holds back spend.
When nobody owns the account end to end, tests stall, changes go undocumented and budget decisions drift.
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Talk to Our TeamWhat we run
The same senior team plans the budget, makes the ads and reads the data, so nothing gets lost between agencies.
Published client results
Each figure comes from a published Admiral case study. Bars show the reported change, not a forecast for your app.
Already spending on paid media? Ask us where your next budget should go.
Talk to Our TeamAgency, in-house or both
Many of our clients keep an in-house team and use us for creative volume, new channels or a second opinion.
| Admiral Media | In-house team | Generalist agency | |
|---|---|---|---|
| Who makes the creative | Our creative team and AI Creative Factory | Your designers, when they have capacity | Often outsourced or left to you |
| Testing speed | Set cadence, sized to spend and volume | Limited by headcount and backlog | Depends on your share of their time |
| Measurement | MMP, SKAN and analytics set up with you | Full data access if you have analysts | Often platform-reported numbers |
| Reporting focus | ROAS, CAC and payback | Your own business metrics | Often clicks, CPMs and platform ROAS |
| Cost structure | Retainer or % of spend, no lock-in | Salaries, tools and hiring time | Retainer or % of spend, terms vary |
Clients and recognition
“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNation“We were especially impressed by their professionalism, speed, and level of expertise.”
Sarah FronckevicCMO, Breeze“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic
“Our clients consider us a long term growth partner. We sail the same boat as them.”
How we work
Most performance marketing agencies charge a monthly retainer or a percentage of media spend. Admiral Media offers either, kept separate from your media budget, with no budget minimums. We confirm scope and fee after a first call about your channels, markets and goals.
The first 90 days set a measurement baseline, channel priorities and a documented testing plan. How quickly results become clear depends on your conversion volume, sales cycle and starting point. Accounts with steady conversion volume usually get readable tests within the first few weeks.
Meta (Facebook and Instagram), Google (Search, Shopping, Performance Max, YouTube and App campaigns), TikTok, Apple Ads and Snapchat, plus Reddit, Telegram and ChatGPT Ads where they fit. We are an official partner of Meta, Google, TikTok and Snapchat. Budget follows revenue, not habit.
In-house works well when you can hire senior media buyers, creative and analytics staff and keep them busy. An agency gives you that mix from day one, plus what it learns across other accounts. Many teams combine both: an internal growth lead owns strategy while we run channels and creative.
No, we have no budget minimums. What matters is enough conversion volume for tests to read clearly. If paid media is not the right next step for you, we will say so on the first call.
Yes. Our creative team and AI Creative Factory produce UGC-style video, motion and static ads, then test them in your accounts. If your own team already makes creative, we can test their assets, add ours, or both.
We set up measurement with you before scaling: an MMP or analytics stack, SKAN for iOS apps and conversion APIs for web. Results are judged on ROAS, CAC and payback in your own data, and we say plainly where attribution has limits.
A traditional agency is usually judged on reach, awareness and creative output. A performance marketing agency is judged on revenue, ROAS, customer acquisition cost and payback, and moves budget towards whatever brings in paying customers. That needs measurement set up before scaling and a steady creative testing cadence, not one campaign launch.
Five things: budget decisions follow revenue, ROAS or payback rather than clicks; measurement (an MMP, SKAN and analytics) is set up before spend scales; creative is tested on a fixed weekly or fortnightly cadence; results link to published case studies you can check; and the fee is separate from your media budget, without a long lock-in. Ask who will run your account day to day.
Yes, in the same engagement. We set up and check your MMP or analytics stack, SKAN for iOS apps and conversion APIs for web before scaling, so campaigns optimise on real conversion values. We work inside your tools rather than selling attribution software. For Actio we set up the SKAdNetwork conversion events and chose which events to track.
Yes. Admiral Media has managed over €500M in ad spend since 2019 for clients in 15+ countries. Budget and results stay visible by country and channel, and spend moves into a new market once targets hold in the current ones. TIER Mobility scaled its budget 5x across multiple markets with us and grew new customers by 297%.
Against targets agreed before spend, usually ROAS, CAC and payback, read in your own data rather than platform dashboards alone. You get a weekly brief and a monthly deep dive on what worked, what is uncertain and what we test next, and we say plainly where attribution has limits.
Yes. For DACH we plan language, offer and measurement per market rather than running one German ad set everywhere, and keep budget and results visible by country and channel. Published German results include Clark's 50% lower cost per lead and 260% more conversions for MILES.
Talk to our team
Share your app or store, your markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
What happens next
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