Typography should help a prospective user understand the offer quickly. In an app interface or advertisement, start with legibility, hierarchy and the intended viewing size,
In a world where app success hinges on effective advertising, mastering Meta (formerly Facebook) ads is non-negotiable. And who better to guide you through the
A useful app ad makes the product benefit clear to the people who need it. Design the message, demonstration and store destination together so a
A glimpse into the future of App Marketing with Pablo Perez In the recent Business of Apps Podcast episode, Pablo Perez tells about a mistake that could cost
A creative test is useful when it answers a decision: which product promise, demonstration or format deserves the next round of spend? Define the hypothesis
There are 1.5 billion reasons your brand can’t ignore TikTok any longer. Ever since TikTok was introduced, a new world of opportunities was created for
After a US launch, the Inshallah team tested French-market acquisition with localized creative. This case compares a native French creator with a US creator’s AI-translated
Introduction to Google Consent Mode v2: The Update and What It Means The launch of Google Consent Mode v2 represents a major moment in our
Apple’s Core Technology Fee: Innovation tax or clever monetization? This January 2024 article covers Apple’s initial EU App Store changes following the Digital Markets Act.
Introduction to ASO and the Role of Categories Category selection is an ASO decision about where users expect to find your app. Start with its
